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Hotel Giacomo Morra Alba - Handwritten Collection

Turin · Italy

Via Roma 1View location

9.8/10Excellent162 Reviews
Cleanliness10.0/1010.0
Service9.8/109.8
Comfort9.6/109.6
Condition9.8/109.8
Amenities9.6/109.6
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Room prices, availability, meal plans and cancellation terms are confirmed for your selected dates.

About Hotel Giacomo Morra Alba - Handwritten Collection

The recently renovated Hotel Giacomo Morra in Alba pays homage to its namesake with 92 rooms, a cozy bar, and a sunny patio. Combining modern amenities with local heritage, the hotel reflects Giacomo's legacy as a truffle icon.

The owner's passion for the cinema of the 50s and 60s is evident, blending timeless elegance with the culinary tradition of Alba to celebrate truffles and vintage cinematic art.

Located in Alba, our hotel offers an ideal setting for relaxation and exploration. Surrounded by picturesque vineyards and rolling hills, it is perfect for nature lovers.

Read more about this hotelShow less

A stay at Hotel Giacomo Morra Alba - Handwritten Collection places you in the heart of Alba, steps from Piazza Michele Ferrero and Wall of Sound Gallery. This hotel is 0.6 mi (1 km) from Teatro Sociale George Busca and 0.7 mi (1.1 km) from Chiesa di San Domenico.

Make yourself at home in one of the 92 air-conditioned rooms featuring minibars. Complimentary wireless internet access keeps you connected, and satellite programming is available for your entertainment. Private bathrooms with bathtubs or showers feature bidets and hair dryers. Conveniences include safes and desks.

Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and multilingual staff. This hotel has 2 meeting rooms available for events.

Popular amenities

Free WiFi
Parking available
Dining services
Concierge
Laundry
Gym
Entertainment
Non-smoking
Business facilities
Accessible facilities

Check-in and check-out

Check-in from 3:00 PM
Check-in until 11:00 PM
Check-out until 11:00 AM
Minimum check-in age 18

Hotel policies

No cribs (infant beds) available Professional property host/manager Pets allowed Only dogs and cats are allowed Service animals are allowed Service animals are exempt from fees/restrictions

Cleaning and safety

Sanitization
Contactless check-in is available Contactless check-out is available Cashless transactions are available

Important information

  • Property Alerts

    You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

    • A tax is imposed by the city: EUR 2.50 per person, per night, up to 21 nights. This tax does not apply to children under 10 years of age.

    We have included all charges provided to us by the property.

  • You need to know
    • All guests, including children, must be present at check-in and show their government-issued photo ID card or passport.
    • Cash transactions at this property cannot exceed EUR 5000, due to national regulations. For further details, please contact the property using information in the booking confirmation.
    • Cashless payment methods are available for all transactions.
    • Contactless check-in and contactless check-out are available.
  • Special Instructions
    Front desk staff will greet guests on arrival at the property. Information provided by the property may be translated using automated translation tools.
  • Instructions
    • Extra-person charges may apply and vary depending on property policy
    • Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
    • Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
    • This property accepts credit cards; cash is not accepted
    • Cashless transactions are available
    • Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
  • Minimal age
    18
  • Optional fees
    • Fee for continental breakfast: approximately EUR 20 for adults and EUR 20 for children
    • Nearby parking fee: EUR 15 per night (492 ft away)
    • Pet fee: EUR 15 per pet, per night
    • Service animals are exempt from fees

    The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

  • Spoken Language

    German

    Arabic

    English

    Italian

    French

Nearby attractions

Piazza Michele Ferrero 0.1 km / 0.1 mi
Wall of Sound Gallery 0.1 km / 0.1 mi
Maddalena Courtyard 0.4 km / 0.2 mi
Civic Museum of Archaeology and Natural Sciences Federico Eusebio 0.4 km / 0.3 mi
Chiesa di San Domenico 0.5 km / 0.3 mi
Underground Alba 0.6 km / 0.4 mi
Teatro Sociale George Busca 0.6 km / 0.4 mi
Alba Cathedral 0.7 km / 0.4 mi
Rigo Vini 1.1 km / 0.7 mi
Centro Sportivo Roero 2.7 km / 1.7 mi
Tenuta Carretta 7 km / 4.4 mi
Viewpoint of Diano d'Alba 7.2 km / 4.5 mi
Per Tutti I Gusti 7.4 km / 4.6 mi
Ceretto Winery 7.4 km / 4.6 mi
Cantina Montaribaldi 7.5 km / 4.7 mi

Hotel facilities & services

Services and fees can vary. Check the selected room details and hotel policies before booking.

  • Total number of rooms: 92
  • hotel
  • Wheelchair-accessible
  • Wi-fi
Upon availability

Room types

These are the hotel's room types, rather than live offers. Choose your travel dates to see available rooms, prices and booking conditions. Check availability

  • SUITE STANDARDSUITE • STANDARD • 1 Bedroom • 20 m²SUI.ST
    SUITE STANDARDPhoto unavailable9 photos

    Room overview

    Non-smoking room
    Room size
    20 m²
    Occupancy
    Guests: 1–3 • Adults: max. 3 • Children: max. 0
    Bed setup
    Sofa bed, Double bed 131-150 width
    Bedrooms
    1
    Room type
    SUITE
    View / characteristic
    STANDARD

    Adult and child limits apply within the room's total guest limit.

    Room amenities

    • Hairdryer
    • Minibar
    • Safe
    • Wi-fi
    • Extra beds on demand
    • Slippers

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    SUITE STANDARD

    Room photos

    9 photos

    Select a photo to open the full-screen viewer.

    Photos illustrate the room type; your assigned room may vary.

    Room overview

    Non-smoking room
    Room size
    20 m²
    Occupancy
    Guests: 1–3 • Adults: max. 3 • Children: max. 0
    Bed setup
    Sofa bed, Double bed 131-150 width
    Bedrooms
    1
    Room type
    SUITE
    View / characteristic
    STANDARD

    Adult and child limits apply within the room's total guest limit.

    Room code: SUI.ST

    Room amenities

    • Hairdryer
    • Minibar
    • Safe
    • Wi-fi
    • Extra beds on demand
    • Slippers

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE DELUXEDOUBLE • DELUXE • 1 Bedroom • 12 m²DBL.DX
    DOUBLE DELUXEPhoto unavailable9 photos

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–2 • Adults: max. 2 • Children: max. 0
    Bed setup
    Double bed 131-150 width
    Bedrooms
    1
    Room type
    DOUBLE
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room amenities

    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    DOUBLE DELUXE

    Room photos

    9 photos

    Select a photo to open the full-screen viewer.

    Photos illustrate the room type; your assigned room may vary.

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–2 • Adults: max. 2 • Children: max. 0
    Bed setup
    Double bed 131-150 width
    Bedrooms
    1
    Room type
    DOUBLE
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.DX

    Room amenities

    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • TWIN SUPERIORTWIN • SUPERIORTWN.SU-1

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    TWIN
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    TWIN SUPERIOR

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    TWIN
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Room code: TWN.SU-1

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE DELUXEDOUBLE • DELUXE • 1 Bedroom • 12 m²DBL.DX-1
    DOUBLE DELUXEPhoto unavailable9 photos

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–3 • Adults: max. 3 • Children: max. 0
    Bed setup
    Double bed 131-150 width, Sofa bed
    Bedrooms
    1
    Room type
    DOUBLE
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room amenities

    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    DOUBLE DELUXE

    Room photos

    9 photos

    Select a photo to open the full-screen viewer.

    Photos illustrate the room type; your assigned room may vary.

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–3 • Adults: max. 3 • Children: max. 0
    Bed setup
    Double bed 131-150 width, Sofa bed
    Bedrooms
    1
    Room type
    DOUBLE
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.DX-1

    Room amenities

    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • Room RUN OF HOUSERoom • RUN OF HOUSEROO.RO

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–10 • Adults: max. 10 • Children: max. 6
    Room type
    Room
    View / characteristic
    RUN OF HOUSE

    Adult and child limits apply within the room's total guest limit.

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    Room RUN OF HOUSE

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–10 • Adults: max. 10 • Children: max. 6
    Room type
    Room
    View / characteristic
    RUN OF HOUSE

    Adult and child limits apply within the room's total guest limit.

    Room code: ROO.RO

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE SUPERIORDOUBLE • SUPERIORDBL.SU-1

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    DOUBLE SUPERIOR

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.SU-1

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • TWIN SUPERIORTWIN • SUPERIOR • 1 Bedroom • 12 m²TWN.SU
    TWIN SUPERIORPhoto unavailable8 photos

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–2 • Adults: max. 2 • Children: max. 0
    Bed setup
    2 × Single bed 80-130 width
    Bedrooms
    1
    Room type
    TWIN
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Room amenities

    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    TWIN SUPERIOR

    Room photos

    8 photos

    Select a photo to open the full-screen viewer.

    Photos illustrate the room type; your assigned room may vary.

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–2 • Adults: max. 2 • Children: max. 0
    Bed setup
    2 × Single bed 80-130 width
    Bedrooms
    1
    Room type
    TWIN
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Room code: TWN.SU

    Room amenities

    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE SUPERIORDOUBLE • SUPERIOR • 1 Bedroom • 12 m²DBL.SU
    DOUBLE SUPERIORPhoto unavailable7 photos

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–2 • Adults: max. 2 • Children: max. 0
    Bed setup
    Double bed 131-150 width
    Bedrooms
    1
    Room type
    DOUBLE
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Room amenities

    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    DOUBLE SUPERIOR

    Room photos

    7 photos

    Select a photo to open the full-screen viewer.

    Photos illustrate the room type; your assigned room may vary.

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–2 • Adults: max. 2 • Children: max. 0
    Bed setup
    Double bed 131-150 width
    Bedrooms
    1
    Room type
    DOUBLE
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.SU

    Room amenities

    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE SUPERIOR WITH DOUBLE BEDDOUBLE • SUPERIOR WITH DOUBLE BEDDBL.DB-SU

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    SUPERIOR WITH DOUBLE BED

    Adult and child limits apply within the room's total guest limit.

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    DOUBLE SUPERIOR WITH DOUBLE BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    SUPERIOR WITH DOUBLE BED

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.DB-SU

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SUITE WITH DOUBLE BEDSUITE • WITH DOUBLE BEDSUI.DB

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–8 • Adults: max. 8 • Children: max. 5
    Room type
    SUITE
    View / characteristic
    WITH DOUBLE BED

    Adult and child limits apply within the room's total guest limit.

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    SUITE WITH DOUBLE BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–8 • Adults: max. 8 • Children: max. 5
    Room type
    SUITE
    View / characteristic
    WITH DOUBLE BED

    Adult and child limits apply within the room's total guest limit.

    Room code: SUI.DB

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • TWIN DELUXETWIN • DELUXE • 1 Bedroom • 17 m²TWN.DX-1
    TWIN DELUXEPhoto unavailable8 photos

    Room overview

    Non-smoking room
    Room size
    17 m²
    Occupancy
    Guests: 1–3 • Adults: max. 3 • Children: max. 2
    Bed setup
    Sofa bed
    Bedrooms
    1
    Room type
    TWIN
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room amenities

    • Wheelchair-accessible
    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    TWIN DELUXE

    Room photos

    8 photos

    Select a photo to open the full-screen viewer.

    Photos illustrate the room type; your assigned room may vary.

    Room overview

    Non-smoking room
    Room size
    17 m²
    Occupancy
    Guests: 1–3 • Adults: max. 3 • Children: max. 2
    Bed setup
    Sofa bed
    Bedrooms
    1
    Room type
    TWIN
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room code: TWN.DX-1

    Room amenities

    • Wheelchair-accessible
    • Wi-fi

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE DELUXEDOUBLE • DELUXEDBL.DX-3

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    DOUBLE DELUXE

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.DX-3

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • TWIN DELUXETWIN • DELUXE • 1 Bedroom • 12 m²TWN.DX
    TWIN DELUXEPhoto unavailable9 photos

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–2 • Adults: max. 2 • Children: max. 1
    Bed setup
    2 × Single bed 80-130 width
    Bedrooms
    1
    Room type
    TWIN
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room amenities

    • Wi-fi
    • Wheelchair-accessible

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    TWIN DELUXE

    Room photos

    9 photos

    Select a photo to open the full-screen viewer.

    Photos illustrate the room type; your assigned room may vary.

    Room overview

    Non-smoking room
    Room size
    12 m²
    Occupancy
    Guests: 1–2 • Adults: max. 2 • Children: max. 1
    Bed setup
    2 × Single bed 80-130 width
    Bedrooms
    1
    Room type
    TWIN
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room code: TWN.DX

    Room amenities

    • Wi-fi
    • Wheelchair-accessible

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • TWIN DELUXETWIN • DELUXETWN.DX-2

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    TWIN
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

    Check availability

    Hotel Giacomo Morra Alba - Handwritten Collection

    TWIN DELUXE

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    TWIN
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room code: TWN.DX-2

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

Guest reviews

What other guests saying about Hotel Giacomo Morra Alba - Handwritten Collection

9.8
Excellent
162 Reviews
Cleanliness
10.0 /10
Service
9.8 /10
Comfort
9.6 /10
Condition
9.8 /10
Amenities
9.6 /10
50 reviews shown
10/10
Exceptional
16 Jul 2026
Heath
AC clean location
Friends
10/10
Exceptional
02 Jul 2026
Sarah
Great hotel. So convenient and comfortable
Friends
10/10
Exceptional
20 Jun 2026
Sally
Recently renovated, modern and clean, comfy beds, premium, soft linens, AC, great breakfast, premium coffee and teas in room. I only wish there were a couple of towel holders in the bathroom.
Friendly staff.
Business
10/10
Exceptional
11 Jun 2026
Robin
Well located and comfortable hotel in Alba . I would book again !
Self
10/10
Exceptional
02 Jun 2026
Tom
Just an excellent hotel. Pay the extra for Breakfast, totally worth it
Partner
10/10
Exceptional
22 May 2026
Sophie
This was a wonderful hotel. The welcome we received was amazing. We were early for check in, but by the time we collected our luggage, our room was ready. Immediately we were asked if we needed help for recommendations of places to eat, or see. Staff were interested in ensuring we enjoyed the area. If you have a car, do ask for one of the reserved parking spaces in the nearby parking garage at the railway station. This was a secure spot and very close to the hotel. Staff made a reservation at a restaurant that was just amazing -Eno club. The staff truly want to ensure you enjoy your stay.
Partner
10/10
Exceptional
16 May 2026
Barry
All good
Family
10/10
Exceptional
14 May 2026
Nancy
Possibly the favorite hotel of our trip. Great location, wonderful breakfast, helpful staff. Clean and still new feeling. Definitely would stay here again.
10/10
Exceptional
06 May 2026
Gail
Nice options for all tastes and cultures. Staff was very kind and helpful.
Friends_and_family Friends
10/10
Exceptional
04 May 2026
Orsola
Wonderful new hotel with quiet rooms. Excellent breakfast service. Would highly recommend.
Partner
10/10
Exceptional
30 Apr 2026
Joseph
Wonderful hotel to stay when visiting Alba, Italy. Walking distance to all the sites, selection of restaurants, and transportation. Great for single, couple, family, and friends to stay. Highly recommended.
Family
10/10
Exceptional
27 Apr 2026
Ellen
Beautiful, clean hotel in the heart of downtown Alba. Staff was friendly, and helped us with dinner recommendations and reservations (so many great restaurants to choose from). Bar, espresso and breakfast in their stylish, comfortable lobby area. There was even a small fitness center to work off some of the delicious wine & food we enjoyed in the area.
Partner
8/10
Excellent
02 Apr 2026
Gisela
A beautiful hotel, but the rooms to small
10/10
Exceptional
14 Mar 2026
Chris
Excellent location and staff were very friendly and heoful
Self
10/10
Exceptional
07 Mar 2026
Adam D.
It’s the third time we stay here. It’s a new property at the center of Alba. Cute little town with several high end shops, great restaurants and bars. It’s close to everything we love about Piedmont. Truffles, great pasta and of course the Piedmontese wines. The hotel is great and the staff super helpful. Great stay at a reasonable price in the heart of wine country.
Family
10/10
Exceptional
27 Feb 2026
Sandra
Beautiful hotel, very helpful staff, great location and clean, well-appointed rooms.
Friends_and_family Friends
10/10
Exceptional
25 Feb 2026
Judith
Everything is new and immaculate. Our room was spacious and had a little balcony looking out on a lovely square. The staff were very friendly and accommodating.
Partner
10/10
Exceptional
12 Feb 2026
Maria
Great Hotel, location is unbeatable. Super clean and comfortable. The staff were amazing. Didn’t eat there so can’t comment on food.
10/10
Exceptional
31 Dec 2025
Aleksandr
Great service. Pleasant and helpful hosts. Especially, the lady who checked us in at evening and the evening barman, but reallly all of them.
Room cleaned well, dailtly and cleaning ladies take note of the way we like things. They tidied the clothes we keft on footon.
Breakfasts are tasty and pleantiful.
Leisure
10/10
Exceptional
19 Dec 2025
Adam
Staff courteous and room very clean
8/10
Excellent
27 Nov 2025
Lorenzo
Location simply perfect to explore Alba.
All.new!
Spacious rooms
Friendly amd professional Guests Service.
24 h front desk.
Superclean!!!
Business Self
10/10
Exceptional
18 Oct 2025
Mark
Great spot in Alba!
Leisure Partner
10/10
Exceptional
12 Oct 2025
Zoe
Amazing hotel, so new and clean. Staff were all amazing and it’s in a great location steps from the train station and centre of town. Will be staying here again!
Leisure Partner
8/10
Excellent
30 Sep 2025
Maria
Great location, great service, very good breakfast. Only complaint: no space to put toiletries in the bathroom. Very limited storage space.
Partner
10/10
Exceptional
20 Sep 2025
Anthony
Would stay here again.
Leisure Family
8/10
Excellent
01 Sep 2025
daniel
We loved the staff and the location but with such incredible food in the town we thought the breakfast buffet was simply awful. I think offering fresh and more appealing food would make this hotel stay better but we skipped breakfast in favour of a nearby restaurant.
Leisure Partner
10/10
Exceptional
08 Aug 2025
Holly

Amazing staff & location

Perfect location in walkable center of Alba! The staff was amazing - friendly, helpful and knowledgeable! I would stay here again if I returned to Alba.
Partner
10/10
Exceptional
05 Aug 2025
Verified traveler

Outstanding accommodations in Alba

Our stay at Giacomo Morra was ideal. Located around the corner from the train station, we easily settled in to our memorable stay in Alba. The staff was exceptional, offering recommendations suited to our interests and making reservations for us at the outstanding restaurants walking distance from the hotel. Our room had a simplistic elegance and a very comfortable bed. The breakfast offered a full array of delicious options to prepare us for our adventures in the area. Our only regret was not planning to stay longer!
Partner
10/10
Exceptional
28 Jul 2025
Kathryn
This property was amazing. Rey modern with every convenience. The staff were exceptional and very friendly, even when I was trying my rudimentary Italian. The breakfast was the best I had at a hotel on my 10 day trip throughout Italy. There is some paid street parking which was a little difficult. I chose to pay for a spot at the train station parking garage right across the street, a 2 minute walk from the hotel. I would absolutely stay again.
Leisure Self
10/10
Exceptional
06 Jul 2025
Sergii
Everything is just perfect. The rooms are spacious, modern, and clean. The staff at reception and in the breakfast area are very friendly and attentive. A great base for exploring the beauty of the Langhe region.
Leisure Family
10/10
Exceptional
22 Jun 2025
David
Very nice, clean and modern hotel. We felt well looked after since the very beginning.
Would love to stay again soon
Partner
10/10
Exceptional
04 May 2025
sarah
Such a beautiful hotel in a great location. Staff are friendly and knowledgable. Would highly recommend.
Leisure Partner
10/10
Exceptional
14 Jul 2026
Jonas
Er had a fantastic experience staying at the hotel. The staff was incredibly friendly and helpful from the moment we arrived. The hotel had all the amenities you could expect and imagine and all facilities were in great condition. The room itself was super comfortable and very clean. We had a great stay and will definitely come back next time we visit Alba
Partner
10/10
Exceptional
11 Jul 2026
Jenny
Underbart boende för en familj
Friends_and_family Family
8/10
Excellent
07 Jul 2026
Kent
Central og fint, og tæt på det meste
Business
10/10
Exceptional
22 Jun 2026
Carl
Rent, bra läge och trevlig personal.
Partner
10/10
Exceptional
19 Jun 2026
Jesper
Very nice place to stay.
Business
10/10
Exceptional
18 Jun 2026
Stiig
Lækkert sted lige midt i Alba. Morgenmaden var lækker!
Partner
10/10
Exceptional
14 Jun 2026
andreas
Fantastisk hotel med vänlig och hjälpsam personal . Läget är perfekt i centrum
Partner
10/10
Exceptional
12 Jun 2026
Steinar
Fantastic straff, clean rooms, comfortable beds and great breakfast😊 we will be back
10/10
Exceptional
11 Jun 2026
Toni
Siisti hotelli ja tilava huone. Loistava hinta-laatusuhde.
Partner
10/10
Exceptional
25 May 2026
Alcides
Localização privilegiada, possibilidade de estacionamento ao lado do hotel, atendimento de primeira.
Partner
8/10
Excellent
13 May 2026
Andre
Bra frokost. Liten frokostsal. Litt enkle løsninger på frokosten.
10/10
Exceptional
06 May 2026
Anamaria
Café da manhã completo, opções de pães, embutidos, frutas, castanhas. Ótima localização.
Friends_and_family Family
10/10
Exceptional
16 Apr 2026
Lucia
Everything was excellent
Business
10/10
Exceptional
05 Apr 2026
Flavia
Excelente hotel. Novo, bem localizado equipe otima
Friends_and_family Friends
10/10
Exceptional
02 Apr 2026
Patricia
Sim
8/10
Excellent
25 Mar 2026
Daniel
Bra läge, rent och fräscht.
Frukosten va väl kanske inget allra minsta laget.
Business
10/10
Exceptional
21 Mar 2026
Silvio
Hotel perfeito, ótima localização, equipe muito eficiente e hospitaleira. Garagem pública a uns 100m. Só o sistema de ar condicionado que preferi desligar pois, como estava “frio”, apenas esquentava pouco a muito
10/10
Exceptional
05 Mar 2026
Florence
Hotel très agréable petit dejeuner super. Tout était parfait
Partner

Location & surroundings

Hotel Giacomo Morra Alba - Handwritten Collection
Via Roma 1, Alba, Italy

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Hotel Giacomo Morra Alba - Handwritten Collection

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