Hotel Franini

Italy , Brescia
Costa Volpino, Via Nazionale 242/a
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100 reviews shown

10/10

Exceptional

19 Jun 2026

Victoria

A cute little artsy super hip hotel and a nice change from boring everything white hotel rooms. Front desk staff are wonderful and oh so friendly! The hotel bar service could use some improvement tho, it was super slow and we waited half hour for two drinks and it wasn’t even busy, also it isn’t air conditioned in the bar area.

Partner

6/10

Pleasant

16 Jun 2026

Carly

Location and room size were ideal! Upgraded to a King room when we checked in which was appreciated. Amenity fee seemed misleading as there were not really any amenities besides WiFi which was expected from a four star hotel. Surprised there wasn’t any security to get into the elevator straight from the street. Overall, more like a three star hotel.

Partner

8/10

Excellent

15 Jun 2026

Mitchell

The double beds are very small doubles.

Family_with_children

10/10

Exceptional

14 Jun 2026

Connie

Wonderful, convenient neighborhood. Tons of things to do from there.

8/10

Excellent

12 Jun 2026

Daniel

Motion detector light is super annoying especially in middle of the night. Location good but a bit sketch

10/10

Exceptional

10 Jun 2026

Christine

Great staff, cute literary vibe. Pretty ideal location for Chinatown/embarcadero/oracle park. Safe neighborhood.

Partner

8/10

Excellent

07 Jun 2026

Shannon

Stayed here for 2 nights and enjoyed our visit. The room was very clean and comfortable. The staff was helpful and kind and the location was in a very good spot for our needs and seemed safe.

Partner

10/10

Exceptional

03 Jun 2026

Louise

Great location cool and funky hotel with amazing vibes 💗 and close to Union Square. Loved how we also were able to get early check in 💕 thanks to their amazing staff

Partner

10/10

Exceptional

31 May 2026

Zalmy

super unique with its own soul. Best place i've stayed in a long time!!

Self

10/10

Exceptional

31 May 2026

roula

exceptional staff friendly and helpful

Partner

8/10

Excellent

25 May 2026

Ethan

Good location, clean room, only slight thing is a $40 amenities fee I was charged upon check in which I don’t remember seeing anything about upon booking. Would’ve preferred they charge me it when I booked.

Self

10/10

Exceptional

25 May 2026

Adam

This is a small hotel with a lot of character. It’s priced well and has a great location. It is not a chain type experience with big amenities. The rooms are small but have everything you need. And the style and warmth of this place makes it way more interesting

Partner

10/10

Exceptional

25 May 2026

Trevor

Stayed here multiple times. Great hotel.

Partner

10/10

Exceptional

23 May 2026

Matthew

This is my new go to spot while visiting SF for work. Great hospitality, rooms, and location for the price. 2nd visit now.

Business

10/10

Exceptional

20 May 2026

Bryan

Absolutely love Hotel Emblem 👏 well appointed rooms, great location, and clever little perks (absolutely ask for a typewriter in the room, they will send type-written letters home!)

The bar in the hotel is also A+, my go to hotel anytime I travel to SF.

Business

10/10

Exceptional

16 May 2026

Antonio

Great spot to stay at in the city! Clean, lots of cool spots nearby, has a bar, and coffee shop in the building. And lots of foods spots around. Would definitely stay here again.

Self

2/10

Poor

14 May 2026

Alex

They didn’t have a room for me

Self

10/10

Exceptional

11 May 2026

Michelle

Juan, the bartender, was fantastic! He was very friendly and helpful as we asked for drink selections and directions. After going to the baseball game we decided to go back the bar just to see Juan. He made us a yummy nightcap.

Partner

8/10

Excellent

02 May 2026

Dawn

Staff was lovely. Hotel was clean but our a/c did not work great and the bed was not super comfortable, Kind of a hip, gritty, centrally located. Room was small but clean and dog friendly, but no close places to walk the dog that were not all sidewalk or only straight up a hill. Coffee shop in lobby was great and appreciate the water fountain on the floor. Surprisingly quiet for an old building. It’s got character which is better than a cookie cutter chain. 75 bucks for valet parking is a new all-time high. Remember when rooms were $75 a night? ( I don’t because I am not that old, but I’m sure that would have been cool.

Partner

6/10

Pleasant

30 Apr 2026

Yonatan

The hotel is well located, room was solid.
The A/C in my room wasn’t working, instead of offering to move me I went back to the room at night to a note saying they got me a heater - which they didn’t.
Staff was kind and tried to help but time and time again I was told one thing and got another.

Business

8/10

Excellent

27 Apr 2026

Roxana

Our room wasn’t cleaned very well but the hotel is in a great location and staff was super helpful and nice

Friends

8/10

Excellent

26 Apr 2026

Lucy

Lovely staff at reception.
Convenient location.
Comfortable bed.
Rooms were not well sound proofed which is our only complaint.

Partner

10/10

Exceptional

26 Apr 2026

Angelica M.

Excellent stay!!
We’ll be back!

Partner

10/10

Exceptional

15 Apr 2026

Darren

Hotel was great. Safe location.

Family

10/10

Exceptional

14 Apr 2026

Trevor

Great boutique vibe, comfortable bed with nice sheets. The staff is very cordial. Definitely would rebook. Plus PCH is 30 feet down the streets

Self

10/10

Exceptional

14 Apr 2026

Lauren

Great design and theme, clean and spacious room, friendly staff

Family

8/10

Excellent

14 Apr 2026

William

Good location, easy access to Union Sq and 25 minute walk to Embarcadero. We were on 7th floor but still had a fair amount of street noise every night. Hotel has cool vibe, small format. No breakfast or coffee provided, but small shop next door. Not a fan of $75 to valet, but few options in area. Front desk was friendly and helpful.

10/10

Exceptional

13 Apr 2026

Robert

Nice clean room, convienient location

4/10

Poor

11 Apr 2026

Fasiha

It was ok

Partner

6/10

Pleasant

05 Apr 2026

Andrea Mary

Staff was sweet. The beds are tiny and the rooms are really small. Also, our bed was slanted backwards like you were going downhill backwards.

8/10

Excellent

03 Apr 2026

Candace

Everyone was very kind and the spaces were uniquely decorated, clean and charming.

It was perfect for my solo trip. Great location to get around San Francisco. And my room was cozy and cute.

Friends

10/10

Exceptional

31 Mar 2026

Josh

Great service!

10/10

Exceptional

24 Mar 2026

Christy

This is a wonderful boutique hotel. We loved the location, decor, and little coffee shop attached. The cute tables outside were fun to sit at and watch the city wake up. The room was quiet and spacious. This place offered everything we needed for a truly memorable vacation.

Partner

10/10

Exceptional

22 Mar 2026

Von

Very charming..wish parking was better.

10/10

Exceptional

21 Mar 2026

David

Excellent location, within walking distance to all the downtown sites. Lots of restaurants nearby and just a short walk from BART station

8/10

Excellent

16 Mar 2026

Brenda

The room was a bit dark and the shower head sprayed the ceiling but otherwise it was pretty nice stay. The bartender was fabulous and whoever was singing on March 7th was freaking fantastic.

Other guests were respectful and friendly which is a great bonus also.

Friends_and_family Friends

10/10

Exceptional

16 Mar 2026

Joy

It is always a pleasure to stay at the Hotel Emblem. They go out of their way to make you feel at home. Love the location. It is walkable to shops and restaurants. It also has an onsite bar/lounge and coffee shop open during the day. This is my favorite SF hotel. I highly recommend it.

Self

10/10

Exceptional

12 Mar 2026

Katelyn

Room was clean - walking distance to everything! Staff was absolutely amazing thank you Orion and Lordes! Really enjoy the unique amenities. I look forward to staying with Emblem the next time I am visiting!

Self

10/10

Exceptional

12 Mar 2026

Pal

Very nice and clean rooms. Friendly staff

Business

8/10

Excellent

09 Mar 2026

Dianne

Hotel is old but clean and the staff are friendly. Location is great. Close to shopping and lots of restaurants. Hop on, hop off bus tours only a couple of blocks away in Union Square.

The rooms and bathrooms are pretty small, as is the closet space.

We didn’t have a car so not sure about the hotel parking.

Partner

10/10

Exceptional

09 Mar 2026

Paul

Cool location. Friendly staff. Tons of cool little bars in the area and the walk towards china town is mostly downhill. Would recommend a lift or uber back. All in all a great place to stay for a fair price

Partner

8/10

Excellent

09 Mar 2026

Yolanda

Always enjoy staying at The Emblem when in San Francisco. So close to everything and it’s a breeze to get an uber in this location. See you again in the near future.

Family

10/10

Exceptional

08 Mar 2026

Kelly

Clean room, lovely view of the courtyard fileld with greenery and the hotel has a wonderful woody and warm smell.

10/10

Exceptional

07 Mar 2026

Philip

The staff was super friendly and gave us amazing reviews. The overnight gentleman who worked the front desk was amazing he gave us a great bar to hang out at . Also recommend an amazing place to eat at. 3 am it was so good . Thank you

Friends_and_family Family

10/10

Exceptional

06 Mar 2026

Elizabeth

Wonderful service from staff- Panda and Mandy (maybe) were the best. Will definitely return.

10/10

Exceptional

01 Mar 2026

cynthia

Beautiful hotel in a great location. Staff was very nice.

Friends

10/10

Exceptional

01 Mar 2026

Susan

Friendly staff, cozy bar off the lobby and small but comfortable room. Loved the reading selections!

Self

10/10

Exceptional

27 Feb 2026

nathan

Amazing alternative from a big chain. Great location! Staff was great, room was cute, clean and convenient.

6/10

Pleasant

26 Feb 2026

Justin

Noisy at night. Okay laundry service

Self

10/10

Exceptional

24 Feb 2026

Bryan

Room was clean, front desk staff was cool and always had good suggestions. The room was also good and in good location close to a few food options/bars. Location was close to other neighborhood’s. Would stay again.

Self

10/10

Exceptional

21 Feb 2026

Stephanie

Helpful and friendly staff. Plenty of space in the rooms.

Family

10/10

Exceptional

20 Feb 2026

Margaret

Great location with character and welcoming staff

8/10

Excellent

18 Feb 2026

Rushanshah

The room was clean, and the room service was good too; however, they didn't have any gym passes, which meant I had to go and register at the gym to get a pass and then bring the receipt back to submit it.

Self

10/10

Exceptional

13 Feb 2026

Jonathan

Such a unique hotel! Love all the small details, especially if you are into books or music.

2/10

Poor

03 Feb 2026

Patrick

I was very disappointed with my recent experience at this hotel. Despite booking a great rate, I was unable to cancel my reservation or have the charge reduced. I had hoped the hotel would be willing to compromise or accommodate my request, but they refused. This lack of flexibility left me feeling frustrated, especially given the location of the hotel in a less desirable area of San Francisco. While I understand businesses need to protect revenue, the rigid policies and unwillingness to work with guests make it difficult to recommend this property.

Leisure Self

10/10

Exceptional

01 Feb 2026

Darla

Beautiful comfy room & such fun decor! Staff were super nice! Location was perfect for us! This is going to be my “go to” hotel when I’m in San Francisco. 😀

Leisure Partner

10/10

Exceptional

01 Feb 2026

Anne

Clean room, fun amenities, personal service, we love staying here!

Leisure Family

8/10

Excellent

31 Jan 2026

Lawrence

The staff at Hotel Emblem were lovely and welcoming. The room itself was a good size and kept nice and clean. There is a list of cool quirky amenities that you can request (including a typewriter for your room!). It's ideally located a stones throw from Union Square, and has good connections to the Muni transport system. The coffee shop connected to the lobby does some great barista-crafted drinks, and staff here were also lovely despite frequently being busy first thing in the morning.
The only slight negative was that there was a strange smell in the room when I arrived; however one of the quirky amenities on the list was an essential oil diffuser which cleared that right up!
Would absolutely recommend staying here for a short break in SF.

Business Self

8/10

Excellent

31 Jan 2026

Gabrielle

I had to switch rooms, because of a tv issue. The second room wasn’t terrible. It looked like the pictures. The room was a bit more worn than I was expecting. But nonetheless cozy. The bar was very modern and comfortable! The cafe was absolutely beautiful and the lobby was quite spectacular. Hopefully, some renovations for the rooms are underway. I would definitely recommend and go back.

Business_and_leisure Self

10/10

Exceptional

29 Jan 2026

Robert

Clean, hotel smelled lovely, great atmosphere, friendly service, comfortable bed.

Leisure Partner

10/10

Exceptional

20 Jan 2026

Reem

Room was clean , staff was really sweet and helpful, made my birthday weekend special

Friends_and_family Friends

10/10

Exceptional

19 Jan 2026

Claire

Amazing hotel with great spacious rooms, modern amenities and free welcome drink!

Leisure Partner

10/10

Exceptional

19 Jan 2026

Jeannie

The room was clean and the decor was really cool. I love the fact that it had a sound machine to drown out the street noise. The location is also excellent, walking distance to a lot of activities.

Leisure Partner

10/10

Exceptional

11 Jan 2026

kristine

Super fun area of town, lots of great food within walkable distance. Love the quirky vibe of the hotel and fun amenities offered.

Partner

10/10

Exceptional

07 Jan 2026

Michihiro

Wonderful staff and fantastic atmosphere

10/10

Exceptional

01 Jan 2026

Alexa

Everyone was really friendly and the room was great. Very cozy and a perfect spot in the city.

Leisure Partner

10/10

Exceptional

27 Dec 2025

HALEY

We enjoyed our stay, close to cable cars shopping dining bars

Business_and_leisure Partner

10/10

Exceptional

27 Dec 2025

Shaina

Clean room, cool decor, great stay

10/10

Exceptional

22 Dec 2025

Lili

Breakfast menu good. Did not use the bar

Partner

10/10

Exceptional

21 Dec 2025

Olga A

I loved everything about it. Staff was friendly and helpful. The room was perfect, clean and the location was perfect.

Leisure Self

10/10

Exceptional

20 Dec 2025

Jennifer

Good experience. Friendly staff. Great location. Close to restaurants and clubs.

Friends_and_family Friends

10/10

Exceptional

16 Dec 2025

Suneeta

Friendly staff, great room, most comfortable bed and pillows ever. Loved using their typewriter to write letters to family. Nice touch!

Self

10/10

Exceptional

15 Dec 2025

Evonne

Everything about this place was funky and fun. Staff were super friendly. Close to everything.

Partner

10/10

Exceptional

14 Dec 2025

Chris

Great place to stay when visiting the City - will return again!

Business_and_leisure Self

10/10

Exceptional

12 Dec 2025

JENNIFER

Fantastic place to stay. Was in town for a business trip and loved the vibe, the room and the staff. Will be my place to book when Im in town for work!

Business Self

10/10

Exceptional

05 Dec 2025

Jeannette

Our stay at Hotel Emblem was AMAZING. Our room was super clean the front service desk was really nice and accommodating it's a whole vibe!

Friends_and_family Family

10/10

Exceptional

30 Nov 2025

Okan

Nice room, helpful staff and great location.

Leisure Family

10/10

Exceptional

22 Nov 2025

Kara

super nice staff, great room, clean, good value!

Friends_and_family Friends

10/10

Exceptional

17 Nov 2025

Elisa

Stood out in a good way. A lot of character, a great cafe, and helpful staff.

Business_and_leisure Self

8/10

Excellent

12 Nov 2025

James

Location

10/10

Exceptional

09 Nov 2025

Callie

Staff was great. Room was clean. Bathroom was neat. Valet expensive but a great option in the city!

Leisure Partner

10/10

Exceptional

28 Oct 2025

Juliana

The room and the bathroom were both super clean - the staff was friendly and the quirky amenities were super cool!

The location was perfect, we were able to walk everywhere, which was amazing!

The only thing I’d point out is the smell, which could be due to the age of the hotel - and although the shower and toilet had good water pressure, the sink did not.

But overall it was a great experience and will for sure be staying here again during our next trip.

10/10

Exceptional

17 Oct 2025

Henry

The hotel's beat literary theme is fun. It's clean, quiet, in a safe neighborhood with a good (expensive) sushi bar around the corner and a diner down the street and a good coffee shop downstairs adjacent to the lobby. Bed is comfortable, TV is fine, and the price is usually reasonable. Cable cars and North Beach and Chinatown and City Center all within an easy wallk.

Friends_and_family Friends

10/10

Exceptional

16 Oct 2025

Daniel

Staff was very nice and friendly and the rooms were very clean.

Leisure Self

10/10

Exceptional

14 Oct 2025

Fernando

Great location, the hotel has personality, the rooms are ample and clean, and Gitanjali, the manager, did some magic at the front desk to get me a quiet room. I love coming back to this hotel.

Business_and_leisure Self

10/10

Exceptional

08 Oct 2025

Vikram

Nice location. Cool bar. Friendly staff. Funky rooms.

Business Friends

10/10

Exceptional

28 Sep 2025

Daniel

Love this hotels ambiance and decorating. So quirky, comfortable, and convenient!

Leisure Partner

8/10

Excellent

28 Sep 2025

Yolanda

This hotel was conveniently close by premium shops in Union Square like Gucci, LV, and Valentino etc.

Leisure Friends

10/10

Exceptional

18 Sep 2025

Joshua

Loved our stay!

We had our first date in the lobby of this hotel 9 years ago. They made our stay comfortable and fun. Service was perfect. We loved getting a drink in the hotel bar (excellent cocktails) and hope to visit again soon.

Partner

10/10

Exceptional

17 Sep 2025

Michelle

It was simply perfect, very close to everything and a variety of dining options that are always a plus.

Leisure Partner

10/10

Exceptional

08 Sep 2025

Roger Karl Arne

Soo nice and friendly staff, very helpful. I will definitely stay there again.

Leisure Partner

8/10

Excellent

04 Sep 2025

Brian

Nice hotel, but like much of San Francisco nowadays, it’s not the safest neighbourhood, so didn’t always feel safe coming and going, especially at night

Leisure Family

10/10

Exceptional

04 Sep 2025

mark

couple of days in SF

Such a cute hotel and very good location. The reception desk staff were lovely, both when we checked in and when we left. Would totally stay again when back in SF

Friends_and_family Family

10/10

Exceptional

27 Aug 2025

Phil

Hotel staff lovely, very welcoming

Leisure Partner

10/10

Exceptional

27 Aug 2025

Darren

Good hotel, well placed for exploring San Francisco, close to BART, tram and bus options and the cable car.

Leisure Partner

6/10

Pleasant

27 Aug 2025

Toni

The staff were very helpful and I can’t fault.

10/10

Exceptional

23 Aug 2025

Noelle

Highly recommended! Clean and lovely boutique hotel. Friendly and accommodating staff!

Business_and_leisure

10/10

Exceptional

23 Aug 2025

Daphnie

Love this hotel! I’ve stayed several times in business and always enjoy! Staff is super friendly and accommodating. Highly recommend!

Business_and_leisure Self

10/10

Exceptional

17 Aug 2025

Heather

Great location and very helpful and friendly staff!

Leisure Family

10/10

Exceptional

08 Aug 2025

Shelagh

The staff was great. The room had so many above and beyond extras such as great books to read a window that opened (with safety measures of course) and basically anything required upon request such as yoga mats, microwaves and room defusers. You could basically walk everywhere and the area is safe although be careful which direction you travel in the evening.

Leisure Self