Augustus

Italy , Lucca
FORTE DEI MARMI , Viale Morin, 169
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20 reviews shown

8/10

Excellent

20 Sep 2025

Marjan

I chose this hotel based on a friend’s recommendation, mainly because of its private beach. What I didn’t expect was that access to the beach comes with very steep extra charges — sunbeds start at €150 per day depending on their location. When you add this to the already high room rates, the value just doesn’t add up.

Reaching the beach is also inconvenient: you have to walk or get a cart across the street, which takes away from the “private beach” appeal. Once there, the food at the beach bar was disappointing and well below expectations.

On the positive side, the hotel itself is stylish, the décor is beautiful, and the breakfast was excellent. However, our room was extremely small — we could barely open our suitcases — and the hotel layout feels scattered and oddly designed.

Several other travelers told us that there are very good hotels right on the beach, closer to the city center, and at much more reasonable prices.

Overall, hotel Augustus is chic and visually impressive, but between the cramped rooms, scattered design, hidden costs, and underwhelming beach experience, it doesn’t live up to what you pay.

Leisure Friends

10/10

Exceptional

10 Oct 2024

Peter

Really special experience. Amazing hotel lovely staff

10/10

Exceptional

21 Sep 2024

Masha

We don’t have enough wonderful things to say about our stay here. It was the final of our three stays in Italy and it was perfect in every way. The hotel grounds for starters are immaculate and expansive. All the plants and trees are grown in and so well taken care of. Parking was easy and our luggage was taken up to the room right away. The front desk staff was very pleasant and helpful as was the on demand hotel shuttle that takes you to town whenever you want. Our suite was spacious with a large wrap around balcony which we enjoyed. The breakfast was delicious and full of fresh and local options. The dinner and lunch were amazing as well. The hotel boasts one of the nicer gyms we have seen with brand new Technogym equipment. And finally, the beach club is a must. An easy walk from the main hotel and it has a wonderful restaurant which also offers delivery to your cabana. The grounds on the beach again were immaculate. We will definitely stay here again.

Leisure Partner

10/10

Exceptional

12 Sep 2024

Stella

Absolutely stunning hotel
Fabulous hotel
Amazing staff
Top notch service
We had a wonderful stay
Loved everything
Dinner amazing
Breakfast fabulous
Fantastic stay

Leisure Partner

8/10

Excellent

20 Jul 2024

romi

Location

Leisure Family

10/10

Exceptional

10 Jun 2023

George

Property and staff were great.

Only negative is that they charge you tk rent a bike .. which is kind of silly.

Leisure Family

8/10

Excellent

29 May 2023

PAULINA

Pretty, vintage hotel

Leisure Partner

10/10

Exceptional

26 May 2022

Alfredo

Everything SPECTACULAR

Leisure

4/10

Poor

07 Sep 2021

Oliver

Nice hotel and property. BUT the rooms are 50 years outdated. The bed was rock hard. The sheets /duvet is a floral table cloth from 1980. It’s amazing they charge so much. They spend tons on the grounds, and resto and everything else. And it feels and looks like your sleeping on your grandmas spare bedroom.
If they can figure this out I would have given it 4 stars.

Leisure Family

10/10

Exceptional

14 Jul 2021

Verified traveler

Lovely hotel, enjoyed the beach club & the pool.

Leisure Partner

6/10

Pleasant

07 Sep 2019

Verified traveler

No where on the website was it mentioned that it would be €100-€200 a day for a sunbed on the beach. We chose this hotel specifically as the final 2 days of our honeymoon where we had been travelling around northern Italy so we could relax on the beach. The alternative was a small shady pool. The rooms at night were also incredibly loud - every time someone walked upstairs it would wake us up. One particularly bad instance was relentless at 5am. On a positive note - Vittoria on reception and Andrea in the bar were both outstanding hosts.

Leisure Partner

6/10

Pleasant

31 Aug 2019

Simone

Some issues

Nice hotel well located. Unfortunately beach isn’t included and fairly expensive and they didn’t have any bikes available which is kind of a must for forte dei marmi. Beside that breakfast is top notch and the hotel is very nice and clean.

Partner

6/10

Pleasant

19 Jul 2019

Verified traveler

I stayed in the old part of the hotel because the new one was fully booked. The old part was too far from the spa and swimming pool, it was uncomfortable.

Friends_and_family Family

10/10

Exceptional

30 Sep 2018

Merab

An amazing hotel with an exceptional staff and 5 star service

10/10

Exceptional

18 Jun 2018

J.B,

Fantastic Hotel with wonderful Breakfasts, service, etc etc.

6/10

Pleasant

30 May 2017

Verified traveler

Luxury and exclusive

Very nice luxury hotel. Service was outstanding and the beach club even better. Downside - fellow guests stares and glares like you are martians. Guess some are not used to out of towners finding their local exclusive resort

Partner

2/10

Poor

11 Sep 2016

Alvina

The worst hotel booking staff I have ever seen.Very very old hotel,not competent staff service.The price for the hotel conditions and services is very high

Family

10/10

Exceptional

27 Aug 2016

Sulaiman

Great hotel

Hotel good position, near center, clean

Partner

10/10

Exceptional

29 Sep 2015

Verified traveler

Excellence all the way

Fantastic

Family

6/10

Pleasant

20 Sep 2015

woody

2 night stay in Augustus hotel, (or so we thought)

Booked superior room in Augustus Hotel For a 2 night stay prior to a one week villa holiday on the outskirts of Florence. On arrival we were informed that our room was not on the main hotel complex but at the Hotel Lido 50 yards or so on the opposite side of the road. This turned out to be a very nice villa and although closer to the beach club had non of the usual hotel facilities such as bar, restaurant etc.

My problem is that at no time during my booking was there any indication that the room we had booked was not in the main hotel complex or grounds. Had we known this we would not have made the booking. We booked a 2 night 5 star hotel stay, not a villa stay.