The King William IV

10/10

Exceptional

18 Jul 2026

Julia

Location was lovely. The staff were fabulous working under very hot conditions. The hotel and room were lovely and clean. Would definitely stay there again.

10/10

Exceptional

12 Jul 2026

Tracy

Fantastic stay, will definitely be back.

Partner

8/10

Excellent

05 Jul 2026

Rodney

The room was clean, check in was was easy and breakfast on both days was excellent as was dinner. Helen & the other member of the \"dreamteam\" were both so attentive & helpful and a credit to the hotel. Both clearly enjoy their work and are both very customer-oriented.

Partner

10/10

Exceptional

01 Jul 2026

Charles

Helpful and friendly staff all round

Self

10/10

Exceptional

29 Jun 2026

Ian

All good. Excellent staff, could do enough for guests.

Partner

8/10

Excellent

06 Jun 2026

Marianna

The staff were very helpful, everything was clean and food was great.

Partner

6/10

Pleasant

26 May 2026

JAMES

No air conditioning; spotty WiFi of insufficient strength to use laptop; small rooms. Friendly staff.

10/10

Exceptional

18 May 2026

DG

Great stay all round top staff and location

Self

10/10

Exceptional

17 May 2026

Liz

Excellent evening meal

Partner

10/10

Exceptional

15 May 2026

paul

Excellent stay

Self

8/10

Excellent

06 May 2026

Margaret

Had a lovey stay .The staff were all friendly & helpful. the room was lovey very well equipped.

Partner

8/10

Excellent

06 May 2026

Tracey

A lovely place to stay within a beautiful village - a great base for walkers.

Only disappointment was breakfast advertised as 7.30-9.30 on hotels.com so we booked an extra night knowing I could get breakfast before heading off to work. The hotel didn’t actually serve breakfast until 8am so paid for breakfast but couldn’t have anything.
Information about facilities needs updating.

Partner

10/10

Exceptional

23 Apr 2026

stephanie

As near perfect as you'll ever get

Partner

10/10

Exceptional

05 Apr 2026

Angela

Friendly staff, clean and comfortable room, excellent breakfast and evening meal. Lovely garden which we sat out in to have drinks. Plenty of parking. In a beautiful village which was a perfect location for the area we wanted to explore. Would stay again and would recommend.

Partner

10/10

Exceptional

04 Apr 2026

Jennifer

Excellent choice of breakfast. The staff were so friendly and helpful; nothing was too much trouble.
The room was lovely and clean and had everything we could need. The bathroom was very clean, if a little dated and the toiletries, which were provided, smelled lovely.
We will define be coming back!

Partner

10/10

Exceptional

25 Feb 2026

stephanie

Lovely room, food very good everything perfect would go again

Partner

8/10

Excellent

13 Feb 2026

Paul

Staff very friendly. Food good. Room comfortable and warm. Enjoyed our short stay

Leisure Partner

10/10

Exceptional

06 Feb 2026

Sandra

The staff in all areas from Reception , bar. restaurant and room staff were all fabulous. It is one of the best coaching inns we have stayed in. Location was central for many of the tourist attractions. Would recommend and will be returning.

Partner

10/10

Exceptional

03 Feb 2026

Martin

Room was clean and comfortable. Breakfast excellent. Staff very friendly and helpful.

Partner

8/10

Excellent

29 Jan 2026

Ian

Yes room was clean , staff helpful and friendly .

Partner

10/10

Exceptional

27 Jan 2026

teresa

Room was immaculate spacious and comfortable. Staff were welcoming friendly and very helpful. Breakfast good value for money. Good location and quiet room. Would highly recommend

Leisure Partner

10/10

Exceptional

26 Jan 2026

Tracie

From coming into a warm welcome and everything perfect from beginning to end. XX

Friends_and_family Friends

10/10

Exceptional

25 Jan 2026

Joe

The staff were friendly the food was nice and the room was clean.

8/10

Excellent

23 Jan 2026

Lawrence

Clean, comfortable,

Business Self

10/10

Exceptional

19 Jan 2026

Charly

Very nice indeed and excellent customer servicev

Partner

10/10

Exceptional

07 Dec 2025

David

Very clean alround, food excellemt, service good

Leisure Partner

10/10

Exceptional

23 Nov 2025

KEVIN

Excellent stay of two nights. A good countryside location but within easy distance of Fakenham, Wells, Hunstanton and Thursford. The room was very cosy well appointed very comfortable bed, clean bathroom nice bath and shower. Breakfast was very good and well cooked had the full english one day and eggs benedict that was great. Eloise was very friendly and attentive. Had a great stay.

Partner

10/10

Exceptional

20 Nov 2025

Marco

The room I stayed in was really nice, very comfortable , roomy, cosy and had everything needed with some nice unique extras and touches. it had an old inn look with teak beans with modern touches as tv kettle iron etc., staff were very friendly and helpful. Nice bar and restaurant areas, outside patio looked good but it was a winter with hail and snow. Full breakfast was excellent and I also had fish & chips in the restaurant it was same, there was a limited main food menu with a couple of items not available, but I was very pleased with my choice. Located @2 miles from Heacham @4 Hibstanton was ideal, I even got a £10 gift voucher to spend on drink or food as a welcome from the hotel group. An excellent hotel all round in my view I would fully recommend it and pick staying there as my first choice in the area.

Friends_and_family Family

8/10

Excellent

08 Nov 2025

Derek

Great country pub atmosphere, clean rooms with plenty of character, thoughtful little touches, breakfast first class. However I would try to avoid rooms 1 and 2 as these are next to the surprisingly noisy road. Room one has a very low bathroom door about 5ft
6 ins high, they do warn you but I hit my head on several occasions.

Leisure Partner

10/10

Exceptional

02 Nov 2025

Philip

A really well thought out facilty with very friendly staff

Leisure Partner

10/10

Exceptional

27 Oct 2025

dennis

Room was welcoming, warm and radio playing softly

Partner

10/10

Exceptional

26 Oct 2025

Dave

Excellent stay and service. Staff were phenomenal and friendly, room was spacious and clean and quiet. Breakfast was 10/10.

Leisure Self

10/10

Exceptional

26 Jun 2025

angela

Lovely country pub hotel

A really pretty newly refurbished country pub hotel. The room was lovely and bathroom very clean. Tye staff were really helpful and attentive especially the waitress at breakfast. We had dinner there too which was really nice. We even attended the pub quiz!

Partner

10/10

Exceptional

21 Jun 2025

GARY

Friendly staff and good food, good value too

Partner

10/10

Exceptional

17 Apr 2025

J

Good choice

We were delighted with our choice of accommodation. The decor and ambiance was perfect. The whole of the building was spotlessly clean and the staff were unfailingly pleasant and polite.

Partner

10/10

Exceptional

16 Apr 2025

David

wonderful Hotel and Inn

Wonderful hotel to stay at, service, staff, food and rooms are first class.

Business

10/10

Exceptional

11 Apr 2025

Tanya

Very clean and comfortable room, with a very comfortable bed and an excellent bathroom. Easy parking on site.

Leisure Self

8/10

Excellent

07 Apr 2025

Louise

Great place to stay but ran out of steaks at 7.45pm on a Saturday night

10/10

Exceptional

24 Mar 2025

David

Great Place will always book this hotel when requi

wonderful place to stay, service and food 100%

Business

10/10

Exceptional

18 Mar 2025

Simon

Lovely welcome, showed to my room. Well above average room for the money. Spotlessly clean & lots of nice touches. Nice bar area and one of the best breakfast choices I’ve had for a long time.

Business Self

10/10

Exceptional

10 Mar 2025

Andrew

Good value, nice breakfast, really lovely staff. Well appointed room with DAB radio and good sized telly. In short, great atmosphere, felt welcome and very comfortable - thanks!!

Business Self

6/10

Pleasant

09 Mar 2025

Rimple

It was lovely, however, staff forgot my dogs bowls and food was a little greasy (cauliflower bites). They tried to charge me twice even though i'd already paid through expedia, this really annoyed me as they held me up in reception when I needed to leave for my tour.
Room was lovely and clean, however, the window didn't open so it did get quite hot.
The hotel was decorated nicely and breakfast was amazing.

Leisure Pet

10/10

Exceptional

05 Mar 2025

Tara

A warm welcome from friendly and helpful staff, a comfortable room and tasty food made our stay a very enjoyable one. Thank you.

Leisure Partner

10/10

Exceptional

28 Feb 2025

Steven

A lovely property, my room was excellent, comfortable and spotless. Easy parking, quiet neighbourhood, good location for my purposes.

A handwritten welcome note is a nice touch.

Claire was brilliant.

Leisure Self

10/10

Exceptional

19 Feb 2025

Brian

To be honest, we couldn’t fault the place.

Leisure Partner

10/10

Exceptional

22 Jan 2025

Mark

Lovely room, friendly staff. Great value

Business

10/10

Exceptional

18 Jan 2025

Sherree

Lovely hotel! Only drawback are the stairs. The room was very warm! But nicely furnished and a nice en-suite with a shower over the bath.
Lots of little thoughtful touches.
The staff were lovely, very genuine and kind! Food was lovely, excellent breakfast with loads of choice. The only disappointment was the cheeseboard at dinner which seemed a little over priced and biscuits that were a bit chewy!
Would definitely recommend though !

Leisure Pet

10/10

Exceptional

19 Sep 2023

Jenny

Wonderful

Wonderful place. Great service, great food

Partner

8/10

Excellent

07 Aug 2023

Claire

Clean, comfortable, friendly

Clean and comfortable room, spacious bathroom and good quality shower gel and shampoo.
Breakfast included, good cooked breakfast, full english, eggs benedict etc. But help yourself is basic - just cereals, yoghurts and toast.
Friendly and helpful staff, especially the manager.
The pub closed before 10pm, and returning after that time I needed to enter through a back entrance, Im sure quite safe, but felt a liittle risky.

Self

8/10

Excellent

11 Jul 2023

SANDRA

Lovely country pub with great bedrooms and pub meals.

Leisure Friends

8/10

Excellent

13 Jun 2023

Tracy

Pretty country pub/hotel in a good location for exploring Norfolk. A little bit dated inside. Stairway to room appeared to have not been vaccumed, but room lovely clean and confortable. Lovely views over the pretty beer garden. Drinks far too expensive. Breakfast was lovely quality, just missing some fruit. Good value for money and overall a nice stay

Friends_and_family Friends

10/10

Exceptional

06 May 2023

Andy

A hidden gem!

Brilliant out of the way place to stay with good food and comfy room. Couldn’t fault it. I will be back

Self

10/10

Exceptional

18 Apr 2023

Barry

Nice hotel and inn

Host very friendly, nothing was too much trouble

Partner

10/10

Exceptional

11 Apr 2023

ian

Great staff and food

Partner

10/10

Exceptional

04 Apr 2023

Marc

Hidden gem

Beautiful property in a lovely setting. Huge bed & very comfortable. We were only here for 1 night but my wife & I fully intend a return

Partner

8/10

Excellent

07 Mar 2023

Philip

Nice stay, excellent food and service.

Partner

10/10

Exceptional

06 Mar 2023

Verified traveler

Couldnt fault one thing

Thoroughly enjoyed our stay. Friendly and helpful staff, excellent food and the rooms was perfect. By far the best place we have stayed in. Will definitely return!

Partner

10/10

Exceptional

06 Feb 2023

peter

Excellent accomodation , many menu items missing / unavailable and quality not as good as price bracket level.

Leisure

10/10

Exceptional

31 Dec 2022

Martin

Lovely rural pub with accommodation

1 night stay, staff were very welcoming, lovely food and very comfortable rooms. Good location for visiting NW Norfolk.

Friends_and_family Friends

8/10

Excellent

10 Dec 2022

Clare

Beautiful pub/hotel.... Freezing room.

On arriving around 3.30pm it was very welcoming, a nice wood burner was going in the bar and the chap that booked us in was very helpful and polite. We took our case up to our room but didn't stay as we had booked into entertainment elsewhere. On returning to the accomodation at 11pm our room was absolutely freezing, there was nobody around to report the issue to. It wasn't just the room, the bed itself was Baltic, we just couldn't warm up and actually had to sleep in clothes! In the morning we went down for breakfast, we were greeted by a lady that couldn't do enough for us. We did mention the issue of the bedroom and she said she would mention it to management. I would say that the breakfast was a saving grace for me not being more annoyed. The food was plentiful, a continental selection and then a menu for freshly cooked hot items. We opted for a full English and we're not disappointed. Top quality meats and poached eggs cooked to perfection. The lady was very chatty and friendly, an asset to the pub.
The visual of the pub/hotel was 10/10, staff 10/10 the food was 10/10 but the comfort caused by the freezing room was 1/10.
Unfortunately because of this we wouldn't come back here out of summer months.
We stayed in room 1.

Partner

10/10

Exceptional

05 Dec 2022

Leesa

Enjoyed a great short break. The manager and staff were very welcoming and friendly, accommodation was very comfortable and the food was great. Hope to return next year.

Leisure Partner

8/10

Excellent

03 Dec 2022

Peter

Thanks for a great stay

Everything was to a high standard throughout with exceptionally friendly staff, especially the breakfast waitress.
However, I feel that, generally, the food is over priced.

Self

10/10

Exceptional

29 Oct 2022

Louise

Excellent food and accommodation

Excellent food, although too much to allow us to eat a pudding!
Room large and comfy, with very large bed which was very comfortable.
Would definitely return and highly recommend

Partner

10/10

Exceptional

27 Oct 2022

Ros

I’d stay again!

Everything was good.
Very handy Hotel, just outside Hunstanton.
All staff were good and the cooked breakfast great.

Self

10/10

Exceptional

22 Oct 2022

Steph

10/10 recommend

Staff were amazing -- super friendly!

Partner

10/10

Exceptional

13 Oct 2022

Verified traveler

A good location

A very successful short break.
The room was comfortable, the food was generous and well prepared, and the welcoming attitude of the staff was much appreciated.
We shall look forward to visiting again.

Partner

10/10

Exceptional

04 Sep 2022

Lucy

Amazing couple of days away

Absolutely amazing couple of days away in Norfolk. The staff and service at the King William were second to none; the food was amazing and our Golden Retriever even got his own breakfast and dinner from the chef. Outstanding place and we would definitely come again

Partner

10/10

Exceptional

29 Aug 2022

Nathan

The location is at a quiet area. The staff were friendly and helpful

Family_with_children

8/10

Excellent

13 Jul 2022

Alan

Had to wait 2 hrs for evening meal
Noise o/side until midnight from diners
Could not fault overstretched staff
Apparently the manager was not available
Generally it was ok

Leisure Partner

10/10

Exceptional

07 May 2022

colin

Short stay in Norfolk

This hotel is a little gem,cleanliness exceptional, staff friendly and very helpful..
Breakfasts and evening meals excellent and good value for money. We can't w to go back.

Partner

10/10

Exceptional

27 Apr 2022

Trevor

Excellent location, three real ales in good condition, good choice of quality dining and excellent breakfasts. Friendly and helpful staff. Attractive British pub, what could be better?

Partner

10/10

Exceptional

20 Mar 2022

Kevin

Nice room and friendly service

Leisure Partner

10/10

Exceptional

13 Mar 2022

Jeffery

Friendly, efficient, helpful.

The staff were excellent, breakfast extremely good.

Business

10/10

Exceptional

16 Feb 2022

Patricia

Dog friendly pub!

Lovely friendly place to stay with a dog. Friendly staff who loved our dog. Gave her a sausage for breakfast! Big comfortable king size bed! Would stay again. Other clients were friendly too. Slight downsides, bathroom needs updating especially shower. Dog found sock from previous occupant! Under bed maybe, but on the other hand I left several things accidentally and was able to retrieve them later in the day, they had been put aside. So thanks for that.

Partner

10/10

Exceptional

07 Feb 2022

Colette

Lovely location, very friendly staff, excellent food, couldn't ask for more!

Partner

8/10

Excellent

24 Jan 2022

Nigel

Lovely stay with friendly service and staff. One slight downside was no internet.

10/10

Exceptional

22 Jan 2022

Audra

Lovely pub, staff were very welcoming. Room was comfortable and clean. Food excellent, especially breakfast.
A very nice relaxing break.
Definitely recommend this pub.

Leisure Partner

10/10

Exceptional

09 Jan 2022

Linda

Lovely place to stay with our dog. Very friendly and welcoming. Even our dog was treated too

Partner

8/10

Excellent

17 Dec 2021

Helen

Pre Christmas outing

The hotel was clean and of a good standard. There was no lift but was only one floor so manged our bags. The staff were very friendly and made us welcome. It was unfortunate that they were suffering from BT's inability to fix their phone/ wifi issues so we had neither forvthe whole of our stay. We eat each night in the restaurant and the food was excellent.

Partner

10/10

Exceptional

10 Nov 2021

Jason

Nice hotel, good size room, parking on site was easy and a short distance with luggage to reception.
Met by friendly and informative staff.
Good evening meal, plenty of choice on the menu.
Great breakfast!!!!

Business Self

8/10

Excellent

29 Oct 2021

Michael

Idyllic country location. Superb breakfast and cleaning staff.
Bar and restauraunt staff in experienced and under pressure when busy causing rxcessive waiting times.

Business_and_leisure Self

10/10

Exceptional

02 Sep 2021

Verified traveler

Great staff,accomodation,location and good gome cooked food

Friends_and_family Family

8/10

Excellent

01 Sep 2021

Christopher

Facilities were fine, particularly enjoyed the real ales on offer. We were in room 1 which was adjacent to the road so traffic noise was evident late evening and in the early hours.

Leisure Partner

10/10

Exceptional

12 Aug 2021

Graham

Great little place

Great little B&B located 15 mins from the main attractions Norfolk has to offer.

Friends_and_family Family

8/10

Excellent

27 Jul 2021

Verified traveler

Great service and comfy beds, but gets very hot

Very friendly service, room was great and my 4 year old loved the big tub. Main king bed was comfy and luckily quite large, lucky as the pull out child bed was uncomfortable and all 3 of us slept in the main bed. They have secure cycle storage and all the staff were really helpful. Nice dinner and a good hot breakfast. Beware the place got super duper hot, even after the recent heat wave passed we were uncomfortable at night so even with the fan on. Would return, but not in any sunny weather

Friends_and_family Family

8/10

Excellent

11 Jul 2021

Chris

Nice surprise

Great welcome. Great staff. Quiet.

Partner

10/10

Exceptional

29 Jun 2021

Angela

Lovely break at dog friendly pub

Lovely place, friendly staff, good food, very dog friendly, loved it will stay again. Useful location for Norfolk beaches etc.

Partner

10/10

Exceptional

06 Nov 2020

Verified traveler

you should visit

Very Good

Business Self

8/10

Excellent

05 Nov 2020

Wendy

More Than Acceptable But No Atmosphere

Good. Huge bed. Everything more than acceptable. But the test is, if you'd re-book and I wouldn't. Staff didn't seem happy. Overall not a positive atmosphere. Perhaps its the stress of covid? Left my key on desk as no-one around and just left.

Self

10/10

Exceptional

26 Oct 2020

JANET

First visit

First time here. More than impressed with everything. Food excellent, service top rate. Looking forward to coming back.

Partner

10/10

Exceptional

23 Oct 2020

Mark

A warm welcoming pub

Great place, really well located. Was travelling alone and was made to feel very welcome by staff and i was well looked after. Food and breakfasts also great. Would stay again.

Self

8/10

Excellent

13 Oct 2020

Andrew

Great spot does overnight stay

Well located and lovely breakfast

Partner

8/10

Excellent

07 Oct 2020

Cheis

No access room, premises looked tired. We used it for the location which we needed. Staff excellent especially the breakfast lady

Leisure

10/10

Exceptional

14 Sep 2020

Andrew

Will stay again.

Great pace to stay, really friendly staff, great food and beautiful walks, thoroughly recommend

Partner

10/10

Exceptional

11 Sep 2020

JOHN

Lovely inn

Lovely inn in a great West Norfolk village. Lovely room and a great dinner. Pity we had to leave before 8.00 am because am sure the breakfast would have been good!!

Partner

10/10

Exceptional

26 Aug 2020

Andrew

A hidden gem

What a lovely place, very clean and well kept. Food was fantastic and service was quick and faultless. Would definitely stay again

Friends_and_family Family

10/10

Exceptional

15 Aug 2020

Martin

Great hotel in beautiful surrounding with personal service

Friends_and_family Family

6/10

Pleasant

09 Aug 2020

BARBARA

Clean

After reading the reviews I was a little disappointed as I feel they were over rated. It was very clean and comfortable the upkeep was excellent but I did feel something was lacking. Shall I say overall it was ok but cost wise I have had better for less and have paid the same for a lot more.

Partner

10/10

Exceptional

08 Aug 2020

Louise

First of many visits to Norfolk

Fabulous Inn, very comfortable accommodation and the best breakfast we have had in years !
Our little dog was very welcomed too.

Partner

8/10

Excellent

01 Aug 2020

The

It was no air conditioner in the room. Stuff sometime forget to bring our order.

Leisure Partner