Name: New Road Hotel
Address: New Road, Whitechapel, 103-107, London, E 1 1HJ, GB

10/10

Exceptional

20 Jul 2026

Carl

Quirky hotelnice stay but in a very run down suberb of london

Partner

10/10

Exceptional

14 Jul 2026

Jonathan

I only stayed in the hotel for one night while travelling through London but it was fantastic. Both members of staff on the front desk could not have been more helpful, the room was spacious and in immaculate condition with a fantastic shower and a very large comfortable bed.

I like the added touch of the games room with free to use pool table and arcade machine along with the free coffee machines dotted around the property.

I would highly recommend this hotel and I will be using it again on my next trip to London.

Self

6/10

Pleasant

12 Jul 2026

Gaz

Staff were very friendly and accommodating, enjoyed dinner at the chophouse. The room itself was pretty basic (no side tables near bed, no mini fridge etc) The mattress had a tendency to slide away from the headboard without much movement. The room was very clean and it was nice to have access to a hot tub. Wouldn't personally describe it as a boutique hotel and wouldn't say it was well worth the money but no major complaints

Partner

8/10

Excellent

12 Jul 2026

Eleanor

Very clean and modern hotel with enough space for two in the smallest room. Well located for exploring east London and reasonably priced.

The only thing I would mark it down for is the breakfast. I ordered the vegan breakfast and it was really quite unpleasant, including an unseasoned block of tofu (never seen that before at a restaurant!) and the veggie sausages were just mashed potato, carrots and peas. Also didn't have any non-dairy milk at the coffee station. Hopefully these are things which can be improved easily as it was otherwise a good hotel.

Partner

10/10

Exceptional

10 Jul 2026

Limor

Close to the underground, quit rooms. Staff nice and welcoming. The shower had stained glass, worked for us as a couple, but won't work for a family. Too fee shelves, no dresser or cabinets, no fridge. Overall we enjoyed our stay

Partner

10/10

Exceptional

09 Jul 2026

Caitlin

Amazing hotel, staff we're very friendly and my room was very clean. Would definitely recommend!

Partner

10/10

Exceptional

08 Jul 2026

Paul

A great little find. Nice lobby for hot desking, friendly staff, nice room, comfortable bed. Did not eat there or use the bar. Lively local area :-)

Self

10/10

Exceptional

07 Jul 2026

Guy

We had a lovely stay, the staff were helpful and friendly.

8/10

Excellent

04 Jul 2026

Karina

We really enjoyed our stay at this hotel. It was exactly as pictured, stylish - featuring exposed brickwork, black accents and plenty of character. Everything was clean, the staff were friendly and welcoming, and the location was excellent. Being so close to Whitechapel Station made getting around London incredibly easy. It also offers fantastic value for money compared to many other hotels in the city.

There are just two small improvements that would make the stay even better. Firstly, having a mini fridge in the room would be really useful, especially for storing food or drinks after a day out exploring the city. Secondly, the shower could benefit from a glass screen or door. While the open-plan design makes the bathroom feel more spacious, it also means the floor gets soaked after every shower and stays wet for quite a while, making it inconvenient to use the toilet afterwards.

Because of these two minor issues, I can't quite give it 5 stars, but it's still a well-deserved 4 stars. Overall, we absolutely loved our stay and had a fantastic trip. We'd happily stay here again and would definitely recommend it to anyone looking for a unique, well-located hotel that offers great value for money.

Partner

10/10

Exceptional

30 Jun 2026

Aban

excellent

Self

10/10

Exceptional

30 Jun 2026

Kristian

An excellent hotel - I will definitely be back!

Self

6/10

Pleasant

29 Jun 2026

Madisyn

The bathrooms are a glass box. The shower sink and toilet are all together in a very small room which was awful because it stank and the room never got dry, brushing your teeth felt like going into a public pool with a cold soaking wet floor always. The area is also not nice. Convenient for transit but not nice

10/10

Exceptional

29 Jun 2026

Julie

Lovely hotel. Good food. 5 min walk from Whitechapel station so good links into the city. Comfy bed. Lived the hot tub in our room. Thank you for a lovely stay.

Partner

10/10

Exceptional

28 Jun 2026

Joanne

Clean,tidy ,friendly staff

Partner

10/10

Exceptional

26 Jun 2026

Teresa

Over and above expectations in terms of amenities and quality of furnishings . The only thing that would make it perfect would be kettles in rooms instead of tea and coffee stations on each corridor . Tea and coffee lovers like a proper decent cup of tea or coffee just how they like it in a proper cup/mug and pre packed disposable cups with portioned dried milk etc will never cut the mustard and try carrying two hot paper cups and getting in out of a room with swipe card !

Friends

10/10

Exceptional

21 Jun 2026

Samantha

This hotel is amazing! Staff are so friendly and welcoming. The hotel and rooms are very clean and welcoming. We did not eat in the restaurant but it looked nice. I can highly recommend this hotel and would definitely stay again.

Friends_and_family Friends

4/10

Poor

21 Jun 2026

Stuart

The hotel looks nice and is styled well, and it’s in a good location (albeit on a loud street), but it wasn’t very clean. The sheets in the room were dirty, there were visible stains on the bottom sheet and hair all over the pillows and duvet covers. Not what you’d expect.

Self

8/10

Excellent

21 Jun 2026

John

Well located for City, East end and with good transport links. Quirky and not the quietest, as others have reported.

Partner

8/10

Excellent

20 Jun 2026

Joel

Great hotel.

Self

10/10

Exceptional

16 Jun 2026

Karina Margaret

Really clean hotel, we loved the steampunk vibes of the reception and bar/restaurant area. Had dinner on our first night and breakfast every morning, everything we ate was really good. Tea and coffees not in the bedrooms but available on each floor so wasn’t an issue (they also have decaf). Staff were incredible from start to finish from the reception team, restaurant team and housekeeping, everyone was so lovely and helpful. Would definitely recommend, in a great area as well really close to the Underground so travelling into the city centre was easy.

Partner

8/10

Excellent

14 Jun 2026

manu

Nice modern hotel.
Close to trsin national and city

Self

10/10

Exceptional

12 Jun 2026

Leigh

Good price

Partner

2/10

Poor

11 Jun 2026

Brian

Very poor location. Very dirty not safe to walk in the area. Completely opposite of Expedia write up. Checked out within an hour of arriving and went to a safer hotel & area

Partner

10/10

Exceptional

11 Jun 2026

David

Bang on location - very clean and tidy. I thought the whole experiance was great value

Business

10/10

Exceptional

10 Jun 2026

Paul

Fantastic location, literally half the price of other hotels in the city. A converted textile factory retaining many of the old features. Staff were very friendly and helpful and our bed was super-sized and super-comfortable!

Partner

10/10

Exceptional

09 Jun 2026

Alan

Great hotel, funky minimalist room design. Public areas/bar/restaurant design also super looking as was food. Great value and convenient to tube. Would definitely return

Partner

10/10

Exceptional

09 Jun 2026

Jessica

Everything was very clean, nice additional extras (games room), and convenient location, just a 5 minute walk from Whitechapel station.

Partner

10/10

Exceptional

08 Jun 2026

Christina

Me and my son stayed at this hotel because it’s very close to the hospital.. now this hotel was amazing. It was nice welcoming and very clear. The shower was great the games room went down so well with my son he loved it in there I also think it’s a great have. We really enjoy our stay here

Friends_and_family Family

10/10

Exceptional

07 Jun 2026

Peter

We stayed for one night while in london and the hotel was so nice. Very clean and friendly staff. We had breakfast there as well and the food was excellent.

Friends_and_family Friends

8/10

Excellent

07 Jun 2026

Dermot

Impressive hotel , great staff. Unfortunately the whitechape area is not a nice area. Very dirty . However the hotel is close to the Elizabeth line which was handy for Heathrow Airport. In future I would stay closer to Tower Bridge.

Partner

4/10

Poor

01 Jun 2026

Neil

Ok hot k but the location is awful, only 10 min walk from Aldgate but it’s horrible

Self

10/10

Exceptional

28 May 2026

Julia

Beautiful hotel to stay in for the weekend. Staff were friendly and the bed was enormous and very comfy. The breakfast these guys served is great too

Partner

6/10

Pleasant

26 May 2026

Megan

The room itself was lovely very clean and shower was amazing. No kettle iron or fridge etc in room which I would prefer however they were in a separate room so still available. Was very disappointed with the breakfast as we weren’t aware there wouldn’t be pork and only turkey as we were looking forward to a full English breakfast which wasn’t available which if we knew in advance we would have got breakfast elsewhere. The toaster also did not work very well. Staff friendly and was ideal for our weekend stay at a good price.

Partner

10/10

Exceptional

25 May 2026

Roshan

My favourite place

Partner

8/10

Excellent

23 May 2026

Kathryn

Nice room, fairly basic - no real storage so not suitable for a long stay.

Tea and coffee was available in a common area at the end of the corridor. This wasn’t ideal, as a solo female traveller. I’d have preferred to have been able to do this in my room.

Lovely breakfast.

A minor issue- I hadn’t realised the hotel had a chophouse restaurant underneath - I don’t eat or like meat so the smell of the food being cooked until late into the evening was not a plus for me - it reached me even on the top floor - others may love this though!

Amazing view from the roof terrace

Self

6/10

Pleasant

22 May 2026

Marcus

Tiniest of bedroom for a large price in a budget area of a London. If the room is so tiny, so should the price be.

Self

6/10

Pleasant

21 May 2026

Nathan

They don’t have a gym, it’s a yoga room with a few kettles. There is no coffee in the room and the hard floors make it noisy.

Self

8/10

Excellent

20 May 2026

Toby

It was fine

10/10

Exceptional

19 May 2026

Nicholas

Clean, modern and quiet. AC kept the room just right and breakfast was very good.

Partner

10/10

Exceptional

14 May 2026

MARTHA

Fantastic hotel

10/10

Exceptional

10 May 2026

Janet

Helpful welcoming staff, clean and comfortable rooms. Bar staff and reception staff so accommodating. Excellent fresh breakfast and again friendly and helpful staff.

Friends

10/10

Exceptional

09 May 2026

Matthew

Lovely people. So helpful and friendly! Great stay for business.

Self

8/10

Excellent

08 May 2026

Stephen

Bar had run out of beers only selling bottles , closes early even to residents , not much point in having it

Partner

10/10

Exceptional

06 May 2026

Harry

Great stay! Well located close to stations with great links into London. The staff were great, the accomodation was clean, tidy and the bed comfortable. The only feed back was some drain unblocking is required as the sink and shower in room 107 was back filling a lot.

10/10

Exceptional

03 May 2026

YUI

The staff are very kind, and the location is great. Highly recommended!

Self

10/10

Exceptional

02 May 2026

mark

A nice experience clean and tidy hotel great local vibe and good bar and restaurant. Nice surprise that it was a Marco Pierre White themed hotel!!! My hero! He didn’t make Gordan Ramses cry Gordan choose to cry!!!

Partner

6/10

Pleasant

28 Apr 2026

Christopher

The room was good and the hotel was good. Staff were pleasant. But the area the hotel is located is awful.

Self

8/10

Excellent

28 Apr 2026

Michael

The restaurant staff for diner and breakfast were excellent. The food is very good. Somewhat 'over zealous' on room clean products but otherwise very good stay overall.

Self

10/10

Exceptional

27 Apr 2026

Arshad Said

Very comfy and quiet. A real calm haven in a very busy and noisy city. Staff is super friendly and helpful. The breakfast is amazing. Their coffee is strong too! 10 outta 10 all the way

8/10

Excellent

27 Apr 2026

Dave

I was very pleased with the hotel. When I booked I was not to sure about the area it was in. My previous experience of the area was not very good. But it has greatly improved and the hotel has been very well converted from a textile factory. I was very agreeably impressed.

Partner

6/10

Pleasant

23 Apr 2026

Phil

Room was OK but the shower is a combined shower wet room type affair that flooded whenever you used the shower so then got feet wet going to the toilet, far from optimal

Single glazed windows did tend to give a draught down the head of the bed so a little chilly in the winter

Street outside is very loud with single glazing

Friends_and_family Family

2/10

Poor

21 Apr 2026

Shamssan

Honestly the stay wasn’t what we expected. The first room on street side was awfully loud with a dripping tap. Was then moved to another room which was inaccessible for me as everything was too low (obviously for a person of great needs or in a wheelchair) which is understandable but really hard given the amount of bending. The third room also had issues with no hot water in the sink. Over all it wasn’t great.

Partner

8/10

Excellent

16 Apr 2026

Douglas

.

Self

10/10

Exceptional

13 Apr 2026

Adam

Contemporary hotel. Helpful staff.

Friends_and_family Family

10/10

Exceptional

13 Apr 2026

Russell

Great quirky room with an industrial feel. Large wall to wall bed and a lovely wet room with a good powerful shower. Breakfast was freshly cooked to order and very nice.

Friends

10/10

Exceptional

12 Apr 2026

gary

Really nice hotel

Business

8/10

Excellent

12 Apr 2026

Andrew

The still was good although the room was a bit basic.

Self

8/10

Excellent

11 Apr 2026

Philip

Overall there's a cool vibe about the place, but the real downside for me was that it was very noisy - we were on the street side and on 1st floor so that probably didn't help. The linen was collected at 12:50am on consecutive days which was very annoying.

Breakfast was disappointing considering it was a Marco Pierre White establishment - turkey bacon and sausages definitely don't hit the same, baked beans were tasteless and poached eggs might have actually been peeled hard-boiled eggs. We ended up only having breakfast once in 4 days, wasn't worth getting up early for. There were no kettles in rooms, but tea and coffee is available on every floor from a communal area - however the coffee is not great quality (Cadbury hot chocolate was decent however)

The communal areas were pretty basic but fine - the games room consists of a pool table and an arcade machine, both free to use. The library was a few tables and a random and unordered selection of books.

The rooms were well-presented and clean, reception staff were helpful and cheerful and I liked the overall aesthetic of the hotel. Location was good, just around the corner from Whitechapel tube station. I would stay there again but maybe on a higher floor to avoid the worst of the noise.

Friends_and_family Family

10/10

Exceptional

11 Apr 2026

Emma

clean rooms, lovely staff!

Partner

10/10

Exceptional

08 Apr 2026

Craig

Very nice, stylish room, clean and comfortable. Very conveniently located - Just a short walk from Whitechapel Tube Station.

Self

6/10

Pleasant

07 Apr 2026

Erika

Clean room and we liked the play room. It was a hassle to go to another area to iron clothes. Didn’t really like the area. Staff was not courteous.

Family

10/10

Exceptional

06 Apr 2026

Elska

We really liked the room, very clean & a good amount of space, comfy bed, outdoor balcony space with table & 2 chairs. Everything we needed for a 1 night stay. Very helpful staff, easy check-in. Close to tube station, bus stops, cafes restaurants. Very easy to get around from this locations.

Partner

8/10

Excellent

06 Apr 2026

michael

Nice hotel - friendly staff - close to tube

Partner

10/10

Exceptional

04 Apr 2026

Molly

The rooms are clean and modern and quite spacious. The hotel staff were great; our rooms were made up daily. There is a restaurant and bar on the premises. Whitechapel is a nice neighborhood, with nearby pubs. It is very close to the London tube, which is great. I walked during the day and at night and always felt safe.

Partner

10/10

Exceptional

04 Apr 2026

Michelle

Just an fyi for travelers no parking. Would recommend hotel

Family

6/10

Pleasant

31 Mar 2026

Tanya

It was okay just ddnt like the environment in which the hotel is in. And our room had a disabled toilet and very much open when showering to splutter water around.
Made a payment £50 deposit when l checked in which l have not received up until. The money was deducted although they claim its a pre authorisation but nothing was added back after and it is already 7 days.

Friends

8/10

Excellent

31 Mar 2026

Chris

Sadly the

8/10

Excellent

29 Mar 2026

Katie

friendly staff and clean room. Perfect for 1 night stay.

Partner

6/10

Pleasant

27 Mar 2026

Danielle

Hot tub was great, room was clean but very small, wet room wasn’t ideal in layout - shower by the door, so if you wanted to use the toilet or sink, you had to get wet feet to do so.

Lacking in basic amenities such as a kettle and water (yes there are hot drink stations on each floor, but these are hospital canteen style, not 4 star style).

The AC was noisy and temperamental. Curtains didn’t do a good job of blocking out morning sun either.

Food wise, dinner was lovely which made up for the overall stay, and breakfast was decent - but upon checking our card statement, we’ve been double charged for a single coffee ordered so it just sums up the stay really: looks far better online than in real life, and would definitely not be worth paying the ‘regular’ price (we got a great deal on Travel Tuesday, but having checked the prices for alternative days, we actually laughed out loud at the audacity to charge £400 a night!),

Partner

2/10

Poor

27 Mar 2026

Collin

awful place

10/10

Exceptional

26 Mar 2026

Andrew

Clean room with nice balcony, helpful staff, great location

Partner

10/10

Exceptional

26 Mar 2026

Darren

Absolutely loved the decor and rooms. Highly recommended.

Partner

8/10

Excellent

24 Mar 2026

Luis

Nice hotel and a bit quirky. Taps in bathroom did have like scale and the area is a bit ‘dodgy’, but mostly a good hotel; really comfy bed!

10/10

Exceptional

20 Mar 2026

Glennie

The staff was so nice. I really enjoyed my stay.

Self

8/10

Excellent

08 Mar 2026

Hannah

Hotel was lovely, area was a huge let down

Friends_and_family Family

6/10

Pleasant

06 Mar 2026

Baron

The price is atrocious considering its in the middle of a s*** hole. Only stay here if you are desperate for sleep near the hospital.

10/10

Exceptional

23 Feb 2026

Bruce

The Hotel is great for either short or long stay. Good staff and excellent food. Not far from the Tubeline. Room nice and cosy.

Self

8/10

Excellent

18 Feb 2026

Toby

Great location

Business

8/10

Excellent

13 Feb 2026

Christina

Good stay, would go again. Easy access to Elizabeth line but there's not much else in the immediate area in terms of restaurants and bars. So it's a good job the hotel restaurant and bar is great! Had a lovely meal although it was on the pricey side, nice cocktails too.

Room was small but comfy, very clean and nice bathroom and products.

Would have been good if there were hot drinks and water in the room, you have to go into a separate room down the hallway for hot drinks, and there's no milk. Water is £1.50.

Other than that, it's a nice hotel and would stay again.

Business Self

8/10

Excellent

10 Feb 2026

Aaron

Room spotless and staff really friendly, breakfast was good but suggest you go early.
Street noise is quite bad but obviously not alot hotel can do

10/10

Exceptional

08 Feb 2026

Colin

Friendly staff helping to sort an issue we had.

6/10

Pleasant

31 Jan 2026

Russell

Clean room, no frills but nice and good shower. Breakfast - had to go out and buy some elsewhere it was that bad

Partner

6/10

Pleasant

30 Jan 2026

julia

Room is clean and freshly decorated. The main thing that could be improved is the lighting! The lighting in the bathroom is harsh, at an angle which is useless for looking in the mirror. The lighting in the bedroom is slightly better but still harsh.

Business

8/10

Excellent

20 Jan 2026

Sarah

Room was fine, balcony area a bit sad and type of material on outdoor seating made them unusable in winter months as always wet. Heating broken so several portable fans/heaters provided. Not the best way to be warm! Restaurant was very good, luggage store easy to use, staff generally helpful.

Partner

2/10

Poor

18 Jan 2026

Marisa

Worst hotel experience I’ve had. I believe that they hire rude male staff as a requirement.

Leisure Friends

8/10

Excellent

18 Jan 2026

Clive

Did not have breakfast but menu looked good

Leisure Partner

8/10

Excellent

18 Jan 2026

Arun

Spot

10/10

Exceptional

16 Jan 2026

Darren

Couldn't fault my stay, room was perfect for what I wanted. Nice big TV to watch the snooker and shower was powerful. Room was clean and tidy.

Business

8/10

Excellent

11 Jan 2026

SYED

Room was really nice & staff were friendly. However, would have given 5 stars, but for a few small amenties that were lacking.

Partner

10/10

Exceptional

10 Jan 2026

Tamika

This tucked away hotel was such an amazing experience. The staff were super amazing during my entire stay specifically Olena. The hotel is super clean and the bed is super comfortable and cozy. The showers are nice and clean. The hotel has nice touches that I never experienced in America that make it super cute. There is an ironing room on the 3rd floor which is brilliant and free coffee stations are located on each floor. The second floor has an amazing library/quiet room to work. The 4th floor has a gym and hot tub. The hotel is located within walking distance of the whitechapel train station. The hotel has a nice restaurant \"Mr. White's English Coffee that we had a great dinner at. The staff were just as wonderful. A waitress \"Nicoletti\" not sure of spelling was super nice and cute and did an American accent as a girl named \"Tiffany\" hilarious.

Full transparency, when I arrived at night, I was a little skeptical because it felt like the Bronz or Queens but the area is super safe and everyone was very nice. Its was about a 20 minute walk to Tower Bridge which is a must see.

If you are a first time visitor, I would do the bus tours on the first day to get a feel of the areas. Borough Market and Camden Market are a must.

Friends_and_family Family

2/10

Poor

06 Jan 2026

Rafik

Verry bed

8/10

Excellent

04 Jan 2026

Kathryn

The reception staff were incredibly welcoming, friendly and helpful. The restaurant was a pleasant environment for meals.

Partner

10/10

Exceptional

20 Dec 2025

Tom

Staff were very nice. Room was great and kept tidy. Recommended 👍

Leisure Partner

8/10

Excellent

18 Dec 2025

Tracey

Clean room , friendly reception staff

10/10

Exceptional

17 Dec 2025

Laura

Room and amenities were superb

Partner

4/10

Poor

17 Dec 2025

Laura

I cannot express enough how much I hated my stay here. I have no idea how this place gets a 4+ star review or how it is considered a 4-star hotel.
It is on a very loud and dirty street, no parking, loud restaurant and beyond poorly designed tiny rooms.
The WORST part was the bathroom / shower. The shower is the bathroom with no barrier, so the entire bathroom is wet - ALL of it. I had standing water for 2 days from 1 shower. It doesn't dry because the light has to be on and it's glass enclosed. And they have the door key gives you power thing so the fan can't run while you are gone. There was mold everywhere.
And to add insult, they don't even give you a bottle of water in your room. You have to buy it from a vending machine.
For what they charge a night this should all be criminal. I've stayed at hostels with shared bathrooms that felt were nicer and felt safer than this hellhole.

Self

10/10

Exceptional

14 Dec 2025

Amy

Clean room, great location, staff very friendly

Business

6/10

Pleasant

12 Dec 2025

Lucy

While the room was lovely - clean and wonderful, and the front desk staff were amazing - the breakfast was utterly bonkers.

We came down at around 9:30 on Saturday - a time when I would expect Breakfast service to be in full swing. There were maybe twenty-twentfive covers and two members of staff on.

Whilst both members of staff were curteous, there was a brusqueness to their service that, on its own, would have been fine - but coupled with no coffee left in the filter machine, no clean mugs, three sad pastries, and warm apple juice on a sad little trestle table in the corner of the restaurant it left a distinctly sour taste in my mouth.

Look, I get it. No one wants to be at work on a sad saturday morning in december, but having to ask for cutlery multiple times, and a glass for the blood temp apple juice felt a stretch too far, to be honest. I've had better breakfasts in road side Ibises. So the be in a Breakfast restaurant of a hotel that's supposedly Marco Pierre White - I think that's lowkey embarassino.

All I really wanted was a cup of coffee, a hot one. I wanted some oat milk, and a pastry - and I think the mini bake in the oven pastries from Lidl on offer are also a bit embarassing too.

Additionally, the wait staff were pretty glacial - which, for a resto with like 25 people in it, most of whom are serving themselves, seems a bit rich!

Leisure Partner

8/10

Excellent

10 Dec 2025

Sachin

Clean room with quality materials used. Staff were always friendly and helpful. Shower and bath was decent with good pressure. The icky bad thing for me was no tea/coffee in room, you need to walk out around the corner and back to your room.

Self

10/10

Exceptional

09 Dec 2025

Derek

I stayed in a Warehouse X room. Was a beaufiful modern hotel. Room was clean and bed was huge and comfortable. Lovely shower and toiletries. The blackbout blinds worked well and room was quiet. Would definitely return when in Lonfdon.

Self