Aura Hotel Times Square

United States , New York Area - NY
NEW YORK, 120 W 44th St
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100 reviews shown

10/10

Exceptional

28 Jun 2026

Carolyn

Extremely comfortable bed- great linens and pillows too! Small room (totally normal for NYC) but slept soundly. Highly recommend!

Friends_and_family Family

8/10

Excellent

28 Jun 2026

Roxanna

Hello,
I just stayed there last week. I will say that when you let staff know there is a problem they bring the whole swatt team and I like that. There was a smell in the room and they sent an engineer, a maid and etc. They ended up getting rid of the smell. Well job!! I will be staying again….
Thank you

Family_with_children

8/10

Excellent

28 Jun 2026

Bari

Staff and housekeeping excellent. Standard rooms are very small, not sure about Premium. Not much area to unpack and very little counter space. Hotel very clean. Our Ac was broken when we arrived and it took about an hour to fix it.

Family

10/10

Exceptional

26 Jun 2026

Sandra

Enjoyed the quick check in process, staff always greeting us! Speedy check out and housekeeping did a great job!

Friends

8/10

Excellent

26 Jun 2026

Kevin

Great location and staff members were very friendly.

Family

10/10

Exceptional

26 Jun 2026

BEATRICE

Great hotel and staff!!!!

Partner

8/10

Excellent

26 Jun 2026

Aileen

Todo muy bonito excelente ubicación. Lo que no me gustó es que cobrar 155$ dólares de mi tarjeta me dijeron que devolverían 100$ y solo me devolvieron 80$

Partner

8/10

Excellent

25 Jun 2026

Jihyun

There's no fridge. Except for that perfect hotel for solo travel and first visiter to New York

Self

10/10

Exceptional

25 Jun 2026

LIBRADO

Staff was Great! Hotel was in a great location! Will stay here again!

Friends_and_family Family

10/10

Exceptional

24 Jun 2026

Wanda

Great location for the price. Everything was clean and well run. Couldn’t be happier. We’ve chosen this hotel twice and will definitely be back for a 3rd.

Family

10/10

Exceptional

24 Jun 2026

jennifer

This property is well-maintained and very clean. You can’t beat the location. There’s a small market a few doors down and you are only a block away from Time Square! Perfect starting point to get everywhere in the city. Taxis can come right to the hotel. The one queen room is small, we were kind of shocked at how small. It was clean and comfortable and the bed was nice. Just be prepared to maneuver around the room with two people staying. Would definitely stay at Aura again!

Family

10/10

Exceptional

22 Jun 2026

Geraldine

Great place to stay, always clean, friendly & helpful staff! Centrally located in Times Square, love going to The Long Room next door.

Family

10/10

Exceptional

22 Jun 2026

Holly

Great location, typical NYC sized room yet still felt spacious and well planned, and the soundproofing was great!! Seriously, I didn't hear a single door shut or footstep from any of our neighbors above or below. The two restaurants on either size were amazing. Elevator was fast and never in a traffic jam trying to get to the lobby. And the room rate didn't break the bank. 11/10 for me.

Partner

10/10

Exceptional

22 Jun 2026

Amanda

Loved this hotel! The staff were all very friendly and welcoming. The hotel is within walking distance to pretty much everything. The rooms were clean. The bed was comfortable. The ac worked great. I loved how on the 2nd floor there is a water bottle filtration system. It also has the best ice (small pellet ice). I would definately stay again!

Family

10/10

Exceptional

21 Jun 2026

kedeshia

This property was amazing !

Friends

6/10

Pleasant

21 Jun 2026

Corey

The room and the staff was great. But the Air conditioning unit automatically resetting to 76 and or automatically cutting off at 11:30PM and 6:30AM is horrible. I woke up every night in sweat. I understand about conserving energy but conserve it 10PM and 7AM bc that’s when it would ideal. Once I set the temperature it shouldn’t change for the next 10 hours if it’s night time. I was very disappointed with the air conditioning unit automatically switching to off! Other than that the stay was comfortable and clean.

Partner

10/10

Exceptional

21 Jun 2026

Erin

Perfect location. Decent restaurants nearby too. Staff was friendly and helpful

Friends_and_family Family

10/10

Exceptional

20 Jun 2026

I am satisfied with this hotel. The rooms are small but this is NY. It’s a good location and I liked the affiliated restaurant next door for breakfast. I would stay here again.

Self

10/10

Exceptional

18 Jun 2026

Lisa

Beautiful building recently remodeled; very comfortable and in an ideal location very close to Times Square and so many other attractions. We stayed for a week and were very comfortable and would absolutely stay there again! We didn't use the restaurants associated with the hotel because there were so many other options nearby, but the restaurants looked very inviting. Staff was friendly (always had a cheery hello when they saw us) and the room was quiet (very nice sound proofing with the remodel) and the air conditioning was fantastic. Highly recommend!

Partner

8/10

Excellent

17 Jun 2026

Ava

Staff was nice and amazing location.

Self

8/10

Excellent

17 Jun 2026

Tige C.

Wonderful location

Self

10/10

Exceptional

16 Jun 2026

Kevin

We had an issue with the AC in our room and they gave us an upgraded room. The staff was very friendly and helpful. The building was fully renovated in 2025 but the elevators were very small and slow. Over all we were very satisfied.

Partner

10/10

Exceptional

15 Jun 2026

Gabrielle

Awesome stay close to midtown. Very clean and tidy room, love the no carpet vibe. Nice toiletries and easy in and out. Top notch.

Partner

10/10

Exceptional

15 Jun 2026

Kaysha

Nice hotel, helpful staff

Friends

10/10

Exceptional

15 Jun 2026

William

Good location to walk to Times Square and other destinations of interest. Room was tiny but functional. Room was quiet. Staff helped us a few times.

Partner

10/10

Exceptional

14 Jun 2026

nibardo

Very nice and clean room, staff very helpful, great location near times square, parking near by.

Partner

8/10

Excellent

14 Jun 2026

Nikki

Had a great stay, felt safe, would have been nice if they'd told me which drinks the free drink cards at The Long Room were good for (only the most basic beers), but not a biggie. Overall, for the location and price, it was good. Room was clean, bathroom clean, staff friendly enough

Self

10/10

Exceptional

14 Jun 2026

Mary

The hotel was clean and quiet. Rooms weren't large but had enough space for suitcases. Was a good place for a stay of several days and it's proximity to Times Square was perfect for going to theaters.

Family

10/10

Exceptional

14 Jun 2026

Nao

Clean, friendly staffs and convenient location!

Friends_and_family Family

10/10

Exceptional

13 Jun 2026

Vanessa

I can’t recommend another hotel this one was one of the best hotels I’ve ever stayed in while visiting nyc staff we’re perfect and helpful with anything 10/10

Friends

10/10

Exceptional

13 Jun 2026

Jamie

We enjoyed our stay! The staff were friendly & very helpful! We were celebrating my daughter’s 13th birthday! The property was very clean. The only thing I saw was the bathroom needed a remodeled some of the wall areas & bathtub & toilet were a little rusty & needed to be renovated. The air conditioner unit was nosey. But other than that we enjoyed our stay!

Family_with_children

10/10

Exceptional

11 Jun 2026

TaNisha

Clean rooms, great location and friendly and responsive staff.

Business

10/10

Exceptional

11 Jun 2026

Matt

Excellent hotel great location

6/10

Pleasant

10 Jun 2026

Cindy Chi Ching

Our initial room had a few issues, one of which was the loud air conditioner / fan which kept us up at night. The room phone was also not plugged in and actually wasn’t possible to because it didn’t have a cable. The toilet door also had issues with closing. We eventually managed to swap to another room in the 3rd night (not ideal), which was better but it took time to sort out and even with the new room the air fan system still made a noise which we were better off keeping it off - this of course meant it was hot and muggy in the evening. The photos of the molton brown amenities was very very deceiving. The bottle of “body lotion” was of sample size, not even enough for your hands let alone body. We were also not aware of the gym being located on the 2nd as this was not made clear to us upon check in.

We made a note to the staff at reservation that we would be celebrating our wedding anniversary. The team acknowledged the email but did nothing. Utterly ignored any efforts which was disappointing.

The staff were friendly and kind especially Adrian but overall the hotel was subpar for the price and was not as described really. The only positive was the location. Would not recommended staying and would not stay again either.

Partner

8/10

Excellent

10 Jun 2026

Shari

Hotel is very clean
A/C in room was very loud
Room overall was nice but tiny ( I paid a lot of $$ because it was during bball finals . But overall a good experience

Friends

10/10

Exceptional

09 Jun 2026

Joxemar

La habitación y el hotel en general está muy limpio y lindo, fueron amables y el servicio a la habitación mientras estuve hospedada fue espectacular

Partner

10/10

Exceptional

09 Jun 2026

Gail

The hotel is conveniently located a few blocks from Times Square. We arrived before published check-in time, but Adrian at the front desk allowed us to have an early check-in, which we greatly appreciated.
The room was clean, and air conditioning worked well during what were several extremely hot days.
When we checked out we were able to store our luggage, which was very helpful given that we weren't leaving NY until early evening.

Partner

6/10

Pleasant

09 Jun 2026

Tyler

Decent hotel for the price, good location in Time Square and very nice staff. I could definitely tell that some things need updated; front door would not shut all the way without pulling/pushing and slamming it, windows left open and tough to close when we arrived, and sink constantly dripping.

Partner

10/10

Exceptional

08 Jun 2026

Lizhang

The staff are all friendly and helpful

Family_with_children

8/10

Excellent

08 Jun 2026

Joseph

Good room! Our view kinda sucked but that’s okay there wasn’t any mini fridges but the ac kept our drinks cold. Was a great room to sleep in Thank you!

Partner

10/10

Exceptional

08 Jun 2026

Sarah

Great location

Friends

10/10

Exceptional

08 Jun 2026

Karen

Quaint hotel. Good location to Times Square and other key locations. Clean room, nice staff.

Family_with_children

2/10

Poor

08 Jun 2026

Hyowon

They never clean room except the bed sheet if you have your luggage’s on the floor. The front desk lady at night always not giving her best out of her and finally she brought the attitude and threaten me if I keep complaining about house keeping she’s gonna hang up the phone call which she barely answer on the other night. They never tryna dealing with issue.

Self

8/10

Excellent

08 Jun 2026

William

Solid, comfy option for Times Square manhattan

Business

6/10

Pleasant

07 Jun 2026

Stephen

The hotel is outdated, & the room is smaller than expected. Not much service at the reception. It’s definitely overpriced!

Self

10/10

Exceptional

07 Jun 2026

Ashley

I think the value was great. Hotel was very clean, quiet, and well maintained. My only complaint is that there was not a mini fridge in the room. I would stay here again.

Family_with_children

8/10

Excellent

05 Jun 2026

Krystal

Good overall stay - it’s in a prime location. If you’re looking for a 100% renovated and modern hotel, you won’t get that here but the rooms were not in bad shape at all. Some minor things like the TV cable was not user friendly or the thermostat had some cooling issues towards the end, but not a deal breaker. (If I had requested help on last few days of our thermostat, I’m sure it would’ve been resolved, but we hoped we could figure it out). The bar/restaurant next door was tasty and location is accessible outside of Times Square. I enjoyed my stay overall.

Partner

8/10

Excellent

05 Jun 2026

Dylan

For NYC, it was a good place to drop the bags off and sleep at night. Staff very friendly and helpful

Partner

10/10

Exceptional

02 Jun 2026

Andrew

Front desk where more than helpful
We found it right in the middle of everything we wanted to visit

Partner

10/10

Exceptional

02 Jun 2026

Sandra Carolina

Staff is very friendly and helpful. Convenient location. Hotel beds were comfortable and bathroom was very clean with shampoo, conditioner, bodywash.

10/10

Exceptional

01 Jun 2026

Jeremy

Clean room and friendly environment

10/10

Exceptional

01 Jun 2026

Lee Francine

Great value for the central Broadway location! Close to everything, very friendly staff, and was able to accommodate an early check-in which I really appreciated.

Self

10/10

Exceptional

01 Jun 2026

Paul

A very pleasant discover in the hearty of the theatre district!

Partner

8/10

Excellent

31 May 2026

Spencer

Good, convenient place to stay right off Times Square. My room barely had any natural light and two small windows, so it was constantly very dark but that wasn’t an issue for me. The bed was very comfortable and the room was very clean overall. The elevators were also a bit small and slow, but only had to wait a bit at check out time (when the elevators were very busy). Would definitely stay again!

Self

10/10

Exceptional

31 May 2026

Donna

The room was extremely clean. Staff was very friendly and harmful.

Self

10/10

Exceptional

30 May 2026

Carey Lee

Amazing!

4/10

Poor

30 May 2026

Brad

Very noisy, thin walls. No desk or chair in the queen deluxe room. Elevators shaky.

Friends_and_family Family

10/10

Exceptional

30 May 2026

Kamaljit

Hotel was in a brilliant location. Right next to times square and Bryant park. Staff were brilliant and let us check in earlier and later due to one of our party being on crutches.

Friends_and_family Family

10/10

Exceptional

29 May 2026

Marci

The stay was great - hotel was clean and staff were helpful and friendly

Friends_and_family Friends

10/10

Exceptional

27 May 2026

Paul

Excellent location to walking everywhere! Staff is very friendly/helpful. Location is quiet. Rooms are not large( none are!) But very clean! Many eateries, all close and delicious.

Partner

8/10

Excellent

26 May 2026

Saba

Great location if you want to stay in Time Square. Very accessible to all the subway lines

Partner

10/10

Exceptional

26 May 2026

Cathy

We checked in at 2:00 am with no issues. Staff were pleasant. Room was clean. Location is great.

10/10

Exceptional

25 May 2026

Ashley

Wonderful location right near Times Square and multiple theaters. Clean room, helpful staff!

Friends_and_family Family

10/10

Exceptional

25 May 2026

Cassia

The water pressure in the shower isn't good.

Family

8/10

Excellent

25 May 2026

mary

The Aura is a decent place to stay for a theater weekend. The room was clean but very basic. It has what you need to drop your stuff and sleep. The bed was comfortable. The bathroom is very small with low water pressure. We’ve stayed a similarly priced hotels in the area that have more to them, such as a fridge and microwave.

Partner

10/10

Exceptional

24 May 2026

Angela

Good location right next to time square and broadway and near 2 subway stations

Partner

2/10

Poor

24 May 2026

Manuel

Never again

Partner

10/10

Exceptional

23 May 2026

skye

Love the location - right in the heart of it. The rooms have modern decor and are extremely spacious for NYC. Every interaction I had with staff was so nice. They’re friendly and extremely helpful. We were greeted every time we entered the lobby. Absolutely loved this hotel, the staff, and the location.

Partner

8/10

Excellent

23 May 2026

JOHN

The hotel and my room were generally clean and comfortable. Also, the location of the hotel close to Times Square, Broadway, restaurants, museums and other attractions was very good. Room service was good.

On the weaker side was customer service at the front desk. They answered questions but it felt as though you were really on your own here. Not much in the way of customer service or general helpfulness. Luggage was stored upon early arrival at no charge which was very good. But no help with getting luggage to my room. Elevators were old and very small. Hallway floors and walls were a bit drab.

I would stay here again due to good location and competitive room pricing. However, If you are lookin to be pampered or impress a significant other, there might be better choices out there. I was traveling solo, so it didn't matter. If I was bringing a woman with me on the next trip, I would explore other options that have better customer service, more amenities and a little more "WOW" factor. On a scale of 1-10, I would rate the AURA a 7, or maybe 7.5. Thanks.

Self

10/10

Exceptional

23 May 2026

Patty

Staff is friendly! The room is clean !! Highly recommended

Partner

6/10

Pleasant

22 May 2026

Carlette

When I made the reservation, the picture was quite different from the room. It was tiny. The bathroom smelled of urine and the tub had rust stains. We brought this up to the front desk & told we couldn’t get another room. The only thing they could offer was a refund & we could go somewhere else. Trying to find a last minute hotel in that area with a reasonable price wasn’t going to work. They only offered a can of Lysol for the smell. We were suppose to receive a complementary beverage card at check in & didn’t receive it. Had to come back to ask for it.

Partner

4/10

Poor

21 May 2026

Nicolas

Don't be fooled! This is not a 4-star hotel. It's barely a 3-star. The room smelled bad, as did the bathroom. The mattress sagged too much, making it difficult to sleep. The room needs maintenance. It's damp and has several other issues. They don't even provide complimentary water in the room, and there's no mini-fridge. The room also faces an interior courtyard, so it gets no sunlight and is very dark, requiring the lights to be on constantly. A mediocre room for a very, very high price. The only good thing is the location. I will never stay here again.

Partner

8/10

Excellent

20 May 2026

Manuel

The hotel overall was a good experience. I never knew the hotel had a breakfast or where it was at. The hotel is rather small, being so close to Times Square. With that said it was quiet and I couldn’t hear the noise of Times Square which is a huge plus! Don’t expect to get a view from your room. Our view was a brick wall, lol!! Unfortunately for the last 2 days of our stay the AC gave out and the room was very warm. We ended up leaving early to cool off at the airport before our flight home.

Partner

2/10

Poor

20 May 2026

Sara

HORRIBLE PLACE

Friends

6/10

Pleasant

19 May 2026

Yan

The location is

10/10

Exceptional

19 May 2026

richard

Very professionally run with staff that are friendly and helpful. The rooms are a good size for the area and price. Location is great for Broadway shows and mid-town activities. Really a great choice if you need a home base while you have fun or business in New York.

Friends_and_family Family

10/10

Exceptional

18 May 2026

Scott

Aura is a wonderful hotel full of charm and is only steps away from Broadway. The staff is extremely helpful and will even pre order and help you with an uber.

Partner

10/10

Exceptional

18 May 2026

Mandy

The staff is the best and so helpful and lovely. The hotel is boutique and cozy, however, the room is incredibly small. The tub and bathroom need to be updated. Other than that I appreciated their hospitality.

Friends

10/10

Exceptional

18 May 2026

Damani

Everything was super clean and close to where we were going! I would definitely stay here again!

Family

10/10

Exceptional

17 May 2026

Rosendo Antonio

Espectacular

Family

6/10

Pleasant

17 May 2026

Tanya

Staff were friendly enough but my room wasn’t the cleanest. Attention to detail was missed with marks and sellotape all over the door and a discoloured toilet seat and weak shower. The bed was clean,
however, I did have to request the sheets to be changed by the 4th night.

Self

10/10

Exceptional

17 May 2026

Denis

Adrian looked after us at checkin and he was excellent. Ask for room away from stairwell door which bangs loudly. Otherwise, an excellent stay at a lovely reasonably-priced hotel in Manhattan. Great location too.

8/10

Excellent

15 May 2026

Marilyn

Front desk staff were friendly and very helpful.

8/10

Excellent

15 May 2026

Melanie

The team at the front desk was awesome! I am a solo female traveler, and I felt incredibly safe and comfortable.

10/10

Exceptional

13 May 2026

Nigel

Excellent and great location.

10/10

Exceptional

13 May 2026

Melesse

I love it

Friends

2/10

Poor

13 May 2026

LuVerda

The staff was phenomenal.
I want to start this review by saying that the staff was friendly and very helpful.
However- the hotel was not worth the money charged.
1- the elevators were very slow, very small, and, the entire time we were there, one was broken.
2- the set up of the bathroom shower was confusing. I had to call the front desk to figure out how to get hot water to run. I was told this is a safety feature but the mechanism is both old and flawed.
3- the temperature in our room was extremely warm. We made several attempts to adjust the thermostat but the temperature in our room stay between 76 and 78° for our entire stay.

Partner

10/10

Exceptional

13 May 2026

christina

Clean accommodations great service close to everything we loved our stay

8/10

Excellent

13 May 2026

Jeff

Staff very nice. Jojo the bellman and Kathy the room attendant on floor 9.

10/10

Exceptional

13 May 2026

Eric

Considering the property is so close to Time Square, it's location was perfect and didn't feel congested. In addition, the staff was excellent, the property is newly renovated and rooms are large by NYC standards. One drawback is some of the rooms face the light shaft in the middle of the building, but it's NYC and you don't get everything. A+ Property and Staff!

10/10

Exceptional

12 May 2026

C Wayne

The room was very clean and well maintained.
The staff were nice, friendly and very helpful!

Friends

6/10

Pleasant

12 May 2026

Kenneth

Room was decent with a few

10/10

Exceptional

11 May 2026

Blesila Bacani

It was clean and staff very courteous and helpful.

Family_with_children

10/10

Exceptional

11 May 2026

Krista

Everything was great! It was clean and the staff were helpful and continuously showing welcome and warmth when greeted at the front door.

The only issue I had was that the housekeeping would come into our room even if we had the do not disturb tag… which at one point was disregarded without much warning when someone opened our door and asked for trash while I was changing. It was possibly an issue with hearing or seeing the sign, but I would hope in the future it could be respected.

Also, the attached restaurant and bar were 10/10.

Partner

10/10

Exceptional

10 May 2026

Mario

Great location.Clean rooms

Friends_and_family Friends

8/10

Excellent

09 May 2026

Oliver

An extremely convenient location with good rooms, amenities, and very friendly staff. The elevators were malfunctioning during my stay which kind of dampened the experience. But overall, in terms of price and location, it’s hard to beat it.

Self

6/10

Pleasant

09 May 2026

Jeff

Elevators are horrible, outdated, old and one of the two guest elevators didn't work for two days of my stay
.
No ability to buy water or anything else at the hotel, if you want water you need to go to the second floor with your own bottle to refill from a water machine.

Having to pay a Destination Fee for lousey internet was a rip off. Yes you get two drink coupons with it but that isn't as important as having good internet which there's isn't.

Only because it was located in an area I needed to be wouls I stay there again.

10/10

Exceptional

09 May 2026

Bei

Excellent.

10/10

Exceptional

08 May 2026

Desiree

👍

10/10

Exceptional