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37gs Residences

London · United Kingdom

37 Golden SquareView location

9.4/10Excellent53 Reviews
Cleanliness9.4/109.4
Comfort9.4/109.4
Condition9.2/109.2
Value9.2/109.2
Amenities9.4/109.4
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Room prices, availability, meal plans and cancellation terms are confirmed for your selected dates.

About 37gs Residences

With a stay at 37GS Residences in London (London City Centre), you'll be within a 5-minute walk of Piccadilly Circus and Piccadilly. This apartment is 0.3 mi (0.5 km) from Oxford Street and 0.6 mi (1 km) from Trafalgar Square.

Make yourself at home in one of the 3 air-conditioned rooms featuring heated floors and flat-screen televisions. Kitchens are outfitted with full-sized refrigerators/freezers, ovens, and stovetops. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment.

Conveniences include separate sitting areas and microwaves, and housekeeping is provided on request. Featured amenities include a 24-hour front desk, luggage storage, and laundry facilities.

Popular amenities

Free WiFi
Dining services
Concierge
Laundry
Non-smoking
Accessible facilities

Check-in and check-out

Check-in from 3:00 PM
Check-in until anytime
Check-out until 11:00 AM
Minimum check-in age 18

Hotel policies

Events/parties not allowed Guests will receive an email with special check-in instructions LGBTQIA+ friendly Guest will receive an email before arrival 48 hours Professional property host/manager Pets not allowed

Cleaning and safety

Sanitization
Property uses a professional cleaning service Contactless check-out is available
Essential Travel
Essential workers only - NO

Important information

  • Property Alerts

    You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

    • A damage deposit of GBP 750 will be collected before check-in.
    • Deposit is payable by bank transfer and is due within 24 hours of booking the reservation.

    We have included all charges provided to us by the property.

  • You need to know
    • The property is professionally cleaned.
    • Contactless check-out is available.
    • This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).
  • Special Instructions
    To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation. Guests will receive an email within 48 hours before arrival with check-in instructions. Front desk staff will greet guests on arrival at the property. Information provided by the property may be translated using automated translation tools.
  • Instructions
    • Extra-person charges may apply and vary depending on property policy
    • Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
    • Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
    • This property accepts credit cards, debit cards, and cash
    • Onsite parties or group events are strictly prohibited
    • Long-term renters welcome
    • Host has indicated there is a carbon monoxide detector on the property
    • Host has indicated there is a smoke detector on the property
    • Safety features at this property include a fire extinguisher and a security system
    • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
    • This property is professionally cleaned
  • Minimal age
    18
  • Optional fees
    • Crib (infant bed) fee: GBP 18.0 per night
    • Rollaway bed fee: GBP 36.0 per day
    • Cleaning supplies fee: GBP 240 per stay
    • Credit card charges are subject to a surcharge of 2 percent

    The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

  • Spoken Language

    Arabic

    Portuguese

    English

    Italian

    Spanish

Nearby attractions

Regent Street 0.3 km / 0.2 mi
Piccadilly 0.4 km / 0.2 mi
Piccadilly Circus 0.4 km / 0.3 mi
London Palladium Theatre 0.5 km / 0.3 mi
Oxford Street 0.5 km / 0.3 mi
Oxford Circus 0.6 km / 0.4 mi
Bond Street 0.6 km / 0.4 mi
Leicester Square 0.7 km / 0.4 mi
Tottenham Court Road 0.9 km / 0.5 mi
Portland Place 0.9 km / 0.6 mi
Charing Cross 0.9 km / 0.6 mi
National Gallery 0.9 km / 0.6 mi
Green Park 1 km / 0.6 mi
Trafalgar Square 1 km / 0.6 mi
The Strand 1.1 km / 0.7 mi

Hotel facilities & services

Services and fees can vary. Check the selected room details and hotel policies before booking.

  • hotel
Upon availability

Room types

These are the hotel's room types, rather than live offers. Choose your travel dates to see available rooms, prices and booking conditions. Check availability

No room details available for this hotel.

Guest reviews

What other guests saying about 37gs Residences

9.4
Excellent
53 Reviews
Cleanliness
9.4 /10
Comfort
9.4 /10
Condition
9.2 /10
Value
9.2 /10
Amenities
9.4 /10
20 reviews shown
10/10
Exceptional
28 Jun 2026
Maria Celia
Excellent spot, tucked away but just a minute to great shops and cafes. The 24/7 reception desk is a big plus and cleaning crew was very thorough. Will be returning to this place for our next trips!
Family
10/10
Exceptional
19 Jun 2026
Sherri
Terrific location, very clean, staff helpful and attentive. Comfortable bed and sitting area. Only minor issue was the air conditioning did not work well and it was a little warm at night. Would definitely stay here again.
Partner
10/10
Exceptional
29 Apr 2026
Celeste
Excellent location in SoHo. We felt very safe, even late at night, and there are plenty of restaurants and pubs nearby. Walking distance to just about everything in central London. The one challenge is that the washer/dryer is a very small combined unit and it takes a very long time to wash/dry anything. About 3-4 hours per small load. The photos on the listing show separate washer and dryer, which this unit does not have. Not a big deal but we packed light hoping to wash during our trip and the set up was very challenging for that. But everything else was excellent and we would stay here again, just plan ahead for laundry.
Friends_and_family Family
10/10
Exceptional
22 Mar 2026
Artee
great location to restaurants and theaters, picadilly circus metro stop, excellent place to stay
Friends_and_family Family
10/10
Exceptional
08 Mar 2026
Kalbant
Excellent accomodation. Location os first class
10/10
Exceptional
19 Jan 2026
Andrew
Clean room, friendly, helpful staff, great space and in an amazing neighborhood.
Friends_and_family Family
10/10
Exceptional
17 Nov 2025
Jennifer
We love this property! This was our 2nd time staying and I think it will become a \"go to\" when we're in London.
Business_and_leisure Family_with_children
6/10
Pleasant
03 Nov 2025
ll
Nice modern apartment
10/10
Exceptional
30 Sep 2025
Stephanie
The 2 bedroom unit was immaculate and spacious, equipped with toiletry and kitchen amenities. The staff was friendly and accommodating. Midweek housekeeping service was sufficient, and outlet adapters provided, if requested. Location is central to most public transportation lines-- a good starting point to explore Soho and its surrounding neighborhoods. This is truly a hidden gem in Golden Square.
Friends_and_family Family
10/10
Exceptional
30 Sep 2025
Julia
Friendly staff, spotless clean room, great location, safe, close to shops, restaurants, and grocery stores. We enjoyed staying here.
Leisure Family
10/10
Exceptional
31 Jul 2025
Kazim
Comfortable beds. Close to most shops and food places. Quiet and cosy.
Leisure
10/10
Exceptional
28 Jun 2025
Corey
The apartment was very nice! Very clean and incredibly spacious. 2 bedrooms and 2 bathrooms. Zoned climate control. Large living room and full kitchen. Excellent location! I would definitely recommend!
Leisure Partner
10/10
Exceptional
15 Mar 2025
Max
Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds.
The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.
Leisure Family
6/10
Pleasant
20 Jan 2025
Cecilia
The apartment is good however the beds need changing. The mattresses were very springy and it was very uncomfortable.

The hot water system was not working on the first night. Thankfully, Akraz at reception resolved the issue for us. He didn’t stop until he had the issue resolved. He could have just waited for the technician the following morning to fix it but he still insisted on fixing it himself. Thank you.
Business_and_leisure
10/10
Exceptional
07 Jan 2025
Nidhi
The best property in London I have stayed at so far and the concierge is so very helpful. Loved it
Leisure Family_with_children
10/10
Exceptional
09 Oct 2024
Jeffrey
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Leisure Family
6/10
Pleasant
29 Aug 2024
Fabienne
The staff were really nice and check-in and out very easy, good communication. This is a modern flat with a few maintenance issues. The shower fittings needed fixing. We found the controls for the aircon and underfloor heating complicated and obtrusive - very bright boxes on the wall in each room. Also hated the automatic light in the bathroom. We found the bed uncomfortable and quite small. This is a very busy area so we expected noise from the street, we didn't expect such a lound humming from within. Overall this place is all about location which is fantastic but I don't think we would stay there again.
Partner
10/10
Exceptional
03 Aug 2024
Melissa
Incredible space. Prime location
Business_and_leisure Self
10/10
Exceptional
23 Jul 2024
Stephanie

Fantastic Flats in the heart of it all!

This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Friends_and_family Family
10/10
Exceptional
12 Jul 2024
stuart
Wonderful, will return!!

Location & surroundings

37gs Residences
37 Golden Square, London, United Kingdom

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