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The Soho Hotel Firmdale Hotels

London · United Kingdom

4 Richmond MewsView location

9.8/10Excellent841 Reviews
Cleanliness10.0/1010.0
Service10.0/1010.0
Comfort10.0/1010.0
Condition10.0/1010.0
Location9.8/109.8
Neighborhood9.6/109.6
Quality10.0/1010.0
Value9.4/109.4
Amenities9.8/109.8
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  • Business hotels
  • Luxury collection

Room prices, availability, meal plans and cancellation terms are confirmed for your selected dates.

About The Soho Hotel Firmdale Hotels

Relax at the full-service spa, where you can enjoy massages, body treatments, and facials. Additional features at this hotel include complimentary wireless internet access, concierge services, and babysitting (surcharge).

Grab a bite to eat at Refuel, a restaurant which features a bar/lounge, or stay in and take advantage of the 24-hour room service. Full breakfasts are available daily from 7:00 AM to 11:00 AM for a fee.

Featured amenities include limo/town car service, complimentary newspapers in the lobby, and dry cleaning/laundry services. Planning an event in London? This hotel has 775 square feet (72 square meters) of space consisting of conference space and meeting rooms. A train station pick-up service is available for a surcharge.

Make yourself at home in one of the 96 individually decorated guestrooms, featuring minibars and flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment.

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With a stay at The Soho Hotel, Firmdale Hotels, you'll be centrally located in London, just a 3-minute walk from Oxford Street and 8 minutes by foot from Piccadilly Circus. This family-friendly hotel is 0.6 mi (0.9 km) from Trafalgar Square and 0.6 mi (1 km) from The British Museum.

Make yourself at home in one of the 96 individually decorated guestrooms, featuring minibars and flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment. Bathrooms with shower/tub combinations feature deep soaking bathtubs and designer toiletries.

Conveniences include safes and desks, and housekeeping is provided daily. Featured amenities include limo/town car service, complimentary newspapers in the lobby, and dry cleaning/laundry services. Planning an event in London? This hotel has 775 square feet (72 square meters) of space consisting of conference space and meeting rooms.

A train station pick-up service is available for a surcharge.

Popular amenities

Free WiFi
Dining services
Concierge
Laundry
Spa
Gym
Entertainment
Non-smoking
Childcare
Business facilities
Banquet facilities
Transportation services
Accessible facilities

Check-in and check-out

Check-in from 3:00 PM
Check-in until Anytime
Check-out until 12:00 PM
Minimum check-in age 18

Hotel policies

Professional property host/manager Pets not allowed

Cleaning and safety

Sanitization
Contactless check-in is available Contactless check-out is available

Important information

  • You need to know
    • Reservations are required for massage services. Reservations can be made by contacting the hotel prior to arrival, using the contact information on the booking confirmation.
    • Only registered guests are allowed in the guestrooms.
    • The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
    • Contactless check-in and contactless check-out are available.
  • Special Instructions
    This property offers transfers from the train station (surcharges may apply). Guests must contact the property with arrival details before travel, using the contact information on the booking confirmation. Front desk staff will greet guests on arrival at the property. Information provided by the property may be translated using automated translation tools.
  • Instructions
    • Extra-person charges may apply and vary depending on property policy
    • Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
    • Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
    • This property accepts credit cards, debit cards, and cash
    • Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
    • This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
  • Minimal age
    18
  • Optional fees
    • Fee for full breakfast: approximately GBP 28 per person
    • Nearby parking fee: GBP 70 per night (66 ft away)
    • Rollaway bed fee: GBP 78.0 per night
    • Service fee: 5 percent

    The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

  • Spoken Language

    German

    Swedish

    Russian

    Portuguese

    English

    Italian

    Polish

    French

    Hungarian

    Dutch

    Spanish

Nearby attractions

Oxford Street 0.3 km / 0.2 mi
Tottenham Court Road 0.5 km / 0.3 mi
Leicester Square 0.6 km / 0.4 mi
Piccadilly Circus 0.6 km / 0.4 mi
Piccadilly 0.6 km / 0.4 mi
Regent Street 0.6 km / 0.4 mi
London Palladium Theatre 0.8 km / 0.5 mi
Oxford Circus 0.8 km / 0.5 mi
Trafalgar Square 0.9 km / 0.6 mi
National Gallery 1 km / 0.6 mi
Covent Garden Market 1 km / 0.6 mi
The British Museum 1 km / 0.6 mi
Royal Opera House 1 km / 0.6 mi
Charing Cross 1.1 km / 0.7 mi
Bond Street 1.1 km / 0.7 mi

Hotel facilities & services

Services and fees can vary. Check the selected room details and hotel policies before booking.

  • Total number of rooms: 96
  • hotel
  • Wheelchair-accessible
  • 24-hour reception
  • Check-in hour
  • Check-out hour
  • Wi-fi
  • Laundry service
  • Babysitting serviceExtra charge
  • Multilingual staff
  • Bellboy service
  • Fireplace
Show 17 more facilities & services
  • Lift access
  • Concierge
  • Newspapers
  • Luggage room
  • Clothes dryer
  • Library
  • Bar
  • Restaurant
  • Banquet hall
  • Conference room
  • Meeting room
  • Spa treatments
  • Breakfast
  • Snacks
  • Non-smoking establishment
  • Minimum check-in age: 18
  • Fitness
Meal plans

Meal plan types

Meal options depend on the room and rate you choose. Search your dates to see which meal plans are included.

CB

Continental Breakfast

This meal plan may be available depending on the selected room/rate.

GB

English Breakfast

This meal plan may be available depending on the selected room/rate.

RO

Room Only

Accommodation only. Meals are usually not included.

BB

Bed & Breakfast

BED AND BREAKFAST

Breakfast is included with your stay.

Upon availability

Room types

These are the hotel's room types, rather than live offers. Choose your travel dates to see available rooms, prices and booking conditions. Check availability

  • JUNIOR SUITE STANDARDJUNIOR SUITE • STANDARDJSU.ST

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    JUNIOR SUITE STANDARD

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–5 • Adults: max. 5 • Children: max. 3
    Room type
    JUNIOR SUITE
    View / characteristic
    STANDARD

    Adult and child limits apply within the room's total guest limit.

    Room code: JSU.ST

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SUITE PENTHOUSESUITE • PENTHOUSESUI.P6

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    SUITE PENTHOUSE

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–8 • Adults: max. 8 • Children: max. 5
    Room type
    SUITE
    View / characteristic
    PENTHOUSE

    Adult and child limits apply within the room's total guest limit.

    Room code: SUI.P6

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE SUPERIORDOUBLE • SUPERIORDBL.SU

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    DOUBLE SUPERIOR

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.SU

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • Room DELUXERoom • DELUXEROO.DX

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    Room DELUXE

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–10 • Adults: max. 10 • Children: max. 6
    Room type
    Room
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room code: ROO.DX

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • Room LUXURYRoom • LUXURYROO.LX

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    Room LUXURY

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–10 • Adults: max. 10 • Children: max. 6
    Room type
    Room
    View / characteristic
    LUXURY

    Adult and child limits apply within the room's total guest limit.

    Room code: ROO.LX

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE SUPERIOR QUEEN BEDDOUBLE • SUPERIOR QUEEN BEDDBL.QN-SU

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    DOUBLE SUPERIOR QUEEN BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    SUPERIOR QUEEN BED

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.QN-SU

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • JUNIOR SUITE DELUXE KING BEDJUNIOR SUITE • DELUXE KING BEDJSU.DX-KG

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    JUNIOR SUITE DELUXE KING BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–5 • Adults: max. 5 • Children: max. 3
    Room type
    JUNIOR SUITE
    View / characteristic
    DELUXE KING BED

    Adult and child limits apply within the room's total guest limit.

    Room code: JSU.DX-KG

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • JUNIOR SUITE Accessible KING SIZE BEDJUNIOR SUITE • Accessible KING SIZE BEDJSU.H6-KG

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    JUNIOR SUITE Accessible KING SIZE BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–5 • Adults: max. 5 • Children: max. 3
    Room type
    JUNIOR SUITE
    View / characteristic
    Accessible KING SIZE BED

    Adult and child limits apply within the room's total guest limit.

    Room code: JSU.H6-KG

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE LUXURYDOUBLE • LUXURYDBL.LX

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    DOUBLE LUXURY

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    LUXURY

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.LX

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • Room SUPERIORRoom • SUPERIORROO.SU

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    Room SUPERIOR

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–10 • Adults: max. 10 • Children: max. 6
    Room type
    Room
    View / characteristic
    SUPERIOR

    Adult and child limits apply within the room's total guest limit.

    Room code: ROO.SU

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • JUNIOR SUITE LUXURYJUNIOR SUITE • LUXURYJSU.LX

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    JUNIOR SUITE LUXURY

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–5 • Adults: max. 5 • Children: max. 3
    Room type
    JUNIOR SUITE
    View / characteristic
    LUXURY

    Adult and child limits apply within the room's total guest limit.

    Room code: JSU.LX

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SINGLE LUXURYSINGLE • LUXURYSGL.LX

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    SINGLE LUXURY

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–1 • Adults: max. 1 • Children: max. 0
    Room type
    SINGLE
    View / characteristic
    LUXURY

    Adult and child limits apply within the room's total guest limit.

    Room code: SGL.LX

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • Double or Twin LUXURYDouble or Twin • LUXURYDBT.LX

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    Double or Twin LUXURY

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–6 • Adults: max. 6 • Children: max. 3
    Room type
    Double or Twin
    View / characteristic
    LUXURY

    Adult and child limits apply within the room's total guest limit.

    Room code: DBT.LX

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SUITE ONE BEDROOM WITH TERRACESUITE • ONE BEDROOM WITH TERRACESUI.B1-TR

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    SUITE ONE BEDROOM WITH TERRACE

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–8 • Adults: max. 8 • Children: max. 5
    Room type
    SUITE
    View / characteristic
    ONE BEDROOM WITH TERRACE

    Adult and child limits apply within the room's total guest limit.

    Room code: SUI.B1-TR

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • JUNIOR SUITE DELUXEJUNIOR SUITE • DELUXEJSU.DX

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    JUNIOR SUITE DELUXE

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–5 • Adults: max. 5 • Children: max. 3
    Room type
    JUNIOR SUITE
    View / characteristic
    DELUXE

    Adult and child limits apply within the room's total guest limit.

    Room code: JSU.DX

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • Room DELUXE WITH TERRACERoom • DELUXE WITH TERRACEROO.DX-TR

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    Room DELUXE WITH TERRACE

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–10 • Adults: max. 10 • Children: max. 6
    Room type
    Room
    View / characteristic
    DELUXE WITH TERRACE

    Adult and child limits apply within the room's total guest limit.

    Room code: ROO.DX-TR

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • Room STANDARDRoom • STANDARDROO.ST

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    Room STANDARD

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–10 • Adults: max. 10 • Children: max. 6
    Room type
    Room
    View / characteristic
    STANDARD

    Adult and child limits apply within the room's total guest limit.

    Room code: ROO.ST

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SUITE THREE BEDSSUITE • THREE BEDSSUI.3B

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    SUITE THREE BEDS

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–8 • Adults: max. 8 • Children: max. 5
    Room type
    SUITE
    View / characteristic
    THREE BEDS

    Adult and child limits apply within the room's total guest limit.

    Room code: SUI.3B

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SUITE STANDARDSUITE • STANDARDSUI.ST

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    SUITE STANDARD

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–8 • Adults: max. 8 • Children: max. 5
    Room type
    SUITE
    View / characteristic
    STANDARD

    Adult and child limits apply within the room's total guest limit.

    Room code: SUI.ST

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE DELUXE KING BEDDOUBLE • DELUXE KING BEDDBL.DX-KG

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    DOUBLE DELUXE KING BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    DELUXE KING BED

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.DX-KG

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • Double or Twin DELUXE TWO BEDSDouble or Twin • DELUXE TWO BEDSDBT.2B-DX

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    Double or Twin DELUXE TWO BEDS

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–6 • Adults: max. 6 • Children: max. 3
    Room type
    Double or Twin
    View / characteristic
    DELUXE TWO BEDS

    Adult and child limits apply within the room's total guest limit.

    Room code: DBT.2B-DX

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SINGLE DELUXE WITH TERRACESINGLE • DELUXE WITH TERRACESGL.DX-TR

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    SINGLE DELUXE WITH TERRACE

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–1 • Adults: max. 1 • Children: max. 0
    Room type
    SINGLE
    View / characteristic
    DELUXE WITH TERRACE

    Adult and child limits apply within the room's total guest limit.

    Room code: SGL.DX-TR

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SUITE KING BED ONE BEDROOMSUITE • KING BED ONE BEDROOMSUI.B1-KG

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    SUITE KING BED ONE BEDROOM

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–8 • Adults: max. 8 • Children: max. 5
    Room type
    SUITE
    View / characteristic
    KING BED ONE BEDROOM

    Adult and child limits apply within the room's total guest limit.

    Room code: SUI.B1-KG

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • APARTMENT STANDARDAPARTMENT • STANDARDAPT.ST

    Photos are not available for this room type.

    The Soho Hotel Firmdale Hotels

    APARTMENT STANDARD

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–10 • Adults: max. 10 • Children: max. 6
    Room type
    APARTMENT
    View / characteristic
    STANDARD

    Adult and child limits apply within the room's total guest limit.

    Room code: APT.ST

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

Guest reviews

What other guests saying about The Soho Hotel Firmdale Hotels

9.8
Excellent
841 Reviews
Cleanliness
10.0 /10
Service
10.0 /10
Comfort
10.0 /10
Condition
10.0 /10
Location
9.8 /10
Neighborhood
9.6 /10
Quality
10.0 /10
Value
9.4 /10
Amenities
9.8 /10
100 reviews shown
10/10
Exceptional
07 Jul 2026
Mathias
Excellent hotel.
10/10
Exceptional
24 Jun 2026
Ken
A beautiful property in the heart of SoHo yet incredibly quiet. The staff were always helpful, breakfast divine and the Kit Kemp decor out of this world. Highly recommended!
Partner
10/10
Exceptional
20 Jun 2026
Ajay
Great staff, good room very well maintained
10/10
Exceptional
15 Jun 2026
Danielle
Love this hotel. Feels like a five star hotel and like home at the same time.
10/10
Exceptional
29 May 2026
Christine
LOVED this hotel & everyone was amazing! 10 out of 10! I highly recommend!
Family_with_children
10/10
Exceptional
08 May 2026
Stephen
Everything about this hotel is stellar from the staff to the plus bedding in the rooms. Someone was always available to assist or ask questions and make the stay more enjoyable. Having stayed at this hotel multiple times for business, the bar and restaurant also offer a wonderful venue for meetings or an after dinner drink. Whisky selection at the bar is excellent.
10/10
Exceptional
20 Apr 2026
Ellen
D
10/10
Exceptional
31 Mar 2026
Catharina
Fabulous stay March 2026, great neighborhood, excellent breakfast, great service lovely staff great room lovely sheets and towels !!10 out of 10
Family
10/10
Exceptional
22 Feb 2026
Thomas
This hotel is pure class. Everything is just perfect.
Self
10/10
Exceptional
17 Feb 2026
Emily
Everything here was so fantastic! The staff are all so friendly and helpful, the rooms are spotless, the food is yummy, and the decor is unique! Great location too (right by the Elizabeth line) so makes getting there from the airport a cinch. It’s also right by the theaters, great shopping and restaurants! Definitely check it out!
Family_with_children
10/10
Exceptional
06 Feb 2026
EMILIO A
GREAT, they actually hold the door for you!
From the luggage crew, front desk, bar, room keep all the way to management, everyone it’s working around the clock to make your stay goes as smooth as possible, very impressive.
Will be back in a heart bit.
Leisure
10/10
Exceptional
06 Jan 2026
Pamela
Incredible service across the board. Friendly welcomes, helpful staff. I loved watching guests and staff greet each other as old friends every morning at breakfasts - it's clear there are a LOT of regulars. Our room was so comfortable, layout was ideal for traveling with kids. Loved the views. Loved the service. Definitely a favorite hotel experience.
Friends_and_family Family
10/10
Exceptional
04 Jan 2026
Bethany
Honestly, I almost never leave reviews—but our stay at Soho Hotel was truly exceptional. We have stayed in many top-notch five-star hotels, and I can confidently say this was perfection from start to finish.

The attention to detail in the room made the experience feel incredibly special. There was a beautifully decorated Christmas tree waiting for us, milk and cookies delivered for the kids, thoughtful little bags of kids toiletries, and even candles to take home—details that felt both luxurious and genuinely warm.

Beyond all of that, the room itself was absolutely gorgeous. We didn’t want to leave. An unforgettable stay, and one we will be talking about for a long time
Leisure Family
10/10
Exceptional
20 Dec 2025
Alice
Exceptional, 5 star service, incredible staff, luxury is all in the details and The SoHo Hotel delivers every little detail you never knew you needed for the ultimate stay. Decor is inspiring, cozy yet modern and inviting. Front of house is immaculate.
Friends_and_family Family
8/10
Excellent
13 Dec 2025
rob
it’s amazing but a tad overpriced
10/10
Exceptional
04 Dec 2025
Heather
Always amazing team
10/10
Exceptional
03 Dec 2025
Ariel
Beautiful rooms, great service, great location. Comfortable, welcoming.
Leisure Self
10/10
Exceptional
20 Nov 2025
Sharon
Amazing experience from start to end. The hotel and staff are amazing and attentive. The property is gorgeous, the rooms are spacious and Soho itself is such a vibrant, fun and buzzing neighborhood to be in. We plan to stay at the Soho Hotel again and again!
Leisure Partner
10/10
Exceptional
17 Nov 2025
Catherine
Excellent staff!!
Business
10/10
Exceptional
07 Nov 2025
Johnanthony
Amazing room. Staff were excellent and attentive! Alexander was especially helpful.
10/10
Exceptional
03 Nov 2025
Katrina
Room excellent and very helpful staff
Partner
10/10
Exceptional
02 Nov 2025
Howard
Amazing hotel
Leisure Partner
10/10
Exceptional
19 Oct 2025
Rebecca
The service was impeccable and I loved that guests had access to a fully stocked Honesty bar.
Leisure Family
10/10
Exceptional
08 Oct 2025
Christina
We loved our stay here. Everyone was extremely welcoming. The decor, art, furnishings were an experience. Lots of dining options steps from the hotel (back restaurant door). We will definitely stay here again on our next London trip!
Leisure Family_with_children
10/10
Exceptional
05 Oct 2025
oguzhan
Incredible as always
8/10
Excellent
05 Oct 2025
William J.
Nice and spacious room.
Leisure Partner
10/10
Exceptional
02 Oct 2025
Mark
What a beautiful hotel- we loved the decor and design, the staff were exceptional. The place gets a brilliant balance between busy and alive atmosphere with calm and quiet. It’s our new favourite hotel and we can’t wait to return!
Leisure Partner
10/10
Exceptional
16 Sep 2025
Vanessa
A magical mini break - like a home away from home.
Leisure Partner
10/10
Exceptional
09 Sep 2025
Kristin
I loved my visit to the Soho Hotel. The decor and hospitality are top-notch, and we could not have been more pleased with the experience. I think this will be my go-to hotel for visits to London moving forward. Thank you to the team for taking such good care of us at a very important time for my family.
Leisure Family
10/10
Exceptional
17 Aug 2025
Marilda
This hotel is very beautiful and clean and comfortable. It is located in an amazing area. The staff is increasingly nice and helpful. I am looking forward to returning again soon!!!
Leisure Family_with_children
10/10
Exceptional
03 Aug 2025
risa
Perfect hotel. The most comfortable rooms and beds, and the nicest staff!
Leisure Family
10/10
Exceptional
11 Jul 2025
Aaron
The staff was amazing. The location perfect. If you’re coming to London and want to stay in the heart of it all The Soho Hotel is amazing. Would definitely book again. Loved every second of it.
Leisure Family
10/10
Exceptional
10 Jul 2025
Niki
We have stayed a few other places in London, but this hotel has been my favorite. I would stay here again. I love the decor, the staff, restaurant, and the rooms. The gym was more than sufficient. The location is perfect.
Leisure Family
10/10
Exceptional
17 Jun 2025
Marco
The service was impeccable
10/10
Exceptional
08 Jun 2025
Danielle
The best hotel!
Business
10/10
Exceptional
04 Jun 2025
Tao
The best hotel team and service we experienced. Top and very natural. Make our trip memorable! Highly recommend !
Business_and_leisure Family
10/10
Exceptional
27 Apr 2025
Addison
Fantastic property with beautiful rooms and friendly staff. Excellent walkable location. Large, comfortable rooms. Loved everything about this place, and will definitely return
Leisure Family
10/10
Exceptional
07 Apr 2025
Eyal
Hotel was excellent!
Breakfast was a bit dull in my opinion but other than that, it was a great experience.
10/10
Exceptional
02 Apr 2025
Bita
We had a great stay at SoHo London. From the front desk staff to concierge to restaurant staff, everyone was friendly and helpful. Staff are friendly especially to my two young boys. Also, Julien at the concierge desk was particularly helpful and assisted with booking various activities we had in mind. We’ll definitely stay there again in the future.
Leisure Family_with_children
10/10
Exceptional
06 Mar 2025
Andy
Having lived in central London for most of my adult life, now that I’ve sold up and moved to the countryside the Soho Hotel has become my go to place when staying in London.
Business_and_leisure Self
10/10
Exceptional
15 Feb 2025
Nicole

Best hotel brand in london

The SoHo hotel is amazing! We are huge fans of all the Firmdale hotels, only staying at this brand when we visit London and New York City! This is our second SoHo stay and it just feels like home! From the eucalyptus lavender pillow spray to the amazing breakfast, I can’t imagine using another hotel brand!
Partner
6/10
Pleasant
14 Feb 2025
Oğuzhan
I included breakfast with my stay but still got charged for it.
Leisure Self
10/10
Exceptional
25 Jan 2025
Sonya

Incredible Hotel!

We had a wonderful stay at The Soho Hotel, everything was perfect! We booked a deluxe Junior Suite for a special celebration and also a large table in the hotel's Refuel restaurant for a birthday dinner. The hotel and restaurant staff are wonderful and nothing is too much trouble for them. The rooms and main hotel areas are beautifully designed and every little touch has been considered. The food is also fabulous! Would recommend 100% and we are looking forward to staying there again.
Friends_and_family Friends
10/10
Exceptional
03 Jan 2025
Peter
The staff were outstanding - helpful, friendly and professional.

Breakfast was great.

The decor unique and immaculate

Only disappointment was no tea making facilities in the room.
Leisure Partner
10/10
Exceptional
23 Nov 2024
Ronnen
.
Leisure Family
10/10
Exceptional
12 Nov 2024
Todd Hamilton
Superb hotel experience.
Leisure Friends
10/10
Exceptional
13 Oct 2024
Darren
Just brilliant. Staff were super friendly and helpful. Room was comfortable and quiet. Food and drink spot on.
Leisure
10/10
Exceptional
06 Oct 2024
Stephanie
Lovely property with great staff and fun atmosphere.
Business_and_leisure Partner
10/10
Exceptional
05 Oct 2024
Andy
Fab
Leisure Self
10/10
Exceptional
14 Sep 2024
Gary
Warm friendly and helpful staff in all service areas, large comfortable rooms and wonderfully located in Soho. Easy walking to many areas.
Leisure Friends
10/10
Exceptional
12 Sep 2024
maryann
The hotel is absolutely gorgeous and the food is wonderful as well. I can’t say enough about the friendly hotel staff. Everyone made me feel so welcome and very helpful with my many questions. It’s impossible to find fault with one single thing. Excellent experience.
Friends_and_family Friends
10/10
Exceptional
12 Sep 2024
Oğuzhan
Great hotel
10/10
Exceptional
02 Sep 2024
Shaun
Soho was a fantastic area. We either walked where we wanted to go or took a short tube ride (the Elizabeth Line is the way to go; avoid the Central Line, especially on a hot summer day). The hotel was great; great food, the staff was perfect, and our terrace room was the ideal place to eat dinner in the morning. I don't think I'll ever stay anywhere else in London again.
Leisure Partner
10/10
Exceptional
05 Aug 2024
kammellia

\"Unparalleled Service and Warmth at the Soho Hotel

The Soho Hotel exceeded all of my expectations. The staff's dedication to exceptional service truly made my stay unforgettable. Greg, the concierge, along with his entire team, went above and beyond to ensure my comfort and satisfaction. Their attention to detail and genuine care for guests set this hotel apart.

From the moment I arrived, I was treated with warmth and professionalism. The team was always ready with helpful suggestions, quick to assist with any requests, and consistently went the extra mile. The level of service provided was unparalleled, making every aspect of my stay enjoyable.

The atmosphere at the Soho Hotel is welcoming and luxurious, and the impeccable service made it feel like a home away from home. I am already looking forward to my next visit and highly recommend this hotel to anyone seeking a top-notch experience. The staff truly made my stay remarkable, and I can't wait to return.
Friends_and_family Family
10/10
Exceptional
26 Jul 2024
Verified traveler
Service was good but not as good as at our Hamyard and Haymarket stays. Maybe too many summer tourists.
Friends_and_family Family
10/10
Exceptional
23 Jul 2024
janice
Beautiful property, centrally located
Leisure Family
10/10
Exceptional
27 Jun 2024
Geoffrey

Incredible Hotel and Experience!

Our stay at the SoHo Hotel was beyond incredible. To begin with: the location. You’re right in the heart of London, with Leicester Square nearby. Restaurants, shopping, everything you need.

The hotel itself is to die for. We were upgraded at no cost to a Penthouse suite. The room was gorgeous and we even had a little deck! They brought warm cookies and milk for my daughters in the evening. The room itself was HUGE and immaculate.

My younger daughter LOVED the record player (which she had never seen before) and we listened to the Beatles, Hendrix and the Carpenters.

The staff and the concierge were beyond wonderful. My only regret was that we didn’t stay longer. A+ 11/10.
Friends_and_family Family
6/10
Pleasant
18 Jun 2024
Adrian
A great location although surprising that a hotel of this quality doesn’t provide coffee machines unless requested and at an additional charge of £10!
Leisure Partner
10/10
Exceptional
19 May 2024
Stephen

Beautiful Hotel, Wonderful Location

From arrival, service was top notch. The room was beautifully decorated and well appointed. It was spacious with comfortable bedding. A very large room. The restaurant bar made wonderful cocktails. This coupled with its location is a must stay every time I visit London.
Self
10/10
Exceptional
24 Apr 2024
Verified traveler
Elegant boutique hotel in Soho. Great staff and service.
Leisure Partner
10/10
Exceptional
30 Mar 2024
Claire
Amazing hotel! They made every detail so special for our stay with our kids. Loved location for getting around, great places to eat. Would definitely stay here again!
10/10
Exceptional
26 Mar 2024
Bryan

Fantastic!

We loved our stay at the Soho! The staff are all amazing, and so friendly. We were celebrating our 30th anniversary, and they really made it special. The location can't be beat, easy walking distance to anything you could possibly want.
Partner
10/10
Exceptional
10 Mar 2024
Darren
I usually stay at other properties in the area but the SOHO was closer to where I needed to be, so gave it a try. Service was excellent, room was outstanding, and breakfast great!! Coming from Canada, but bed was so amazing I slept through my jet lag. Will book again!
Business Self
10/10
Exceptional
05 Mar 2024
Andrew
Great hotel in a super central location. We had a Terrace room which was just fabulous, with inspiring views over the area’s skyline. A really good and fun vibe to the hotel, bar and restaurant. Shame there aren’t simple tea and coffee facilities in the rooms, as this would have just put the icing on the cake. Lovely breakfast, though a slightly clever way of staying free of charge. In fact you get a £40 credit per night towards breakfast. Every individual item is charged, including tea or coffee. But overall an absolutely excellent hotel to stay at.
10/10
Exceptional
08 Feb 2024
David
Excellent service
Business_and_leisure
10/10
Exceptional
30 Nov 2023
Sharon
Excellent location. THE most lovely staff.
Definitely our new favorite hotel in London.
10/10
Exceptional
29 Nov 2023
JENNIFER
Best place ever.
10/10
Exceptional
14 Oct 2023
Heather
The Soho Hotel is beautiful, but the staff and service are what makes it such a special place to stay.
Leisure Partner
10/10
Exceptional
02 Oct 2023
Iestyn Daniel
Excellent location right in the heart of Soho. Very busy surrounding area, but the hotel itself is nice and quiet.
Beautiful hotel. Rooms are immaculate and good size. Very friendly and helpful staff. Lovely communal areas and restaurant.
Travelled with 2 children (8 and 13), they loved it and were well looked after
Business_and_leisure Family_with_children
10/10
Exceptional
12 Sep 2023
Hollis

My favorite London hotel

I love the Soho & I always try to stay there when I'm in London. The location is perfect as very central and the area is always buzzing with people yet when you get to the hotel, it's very quiet and serene. I hadn't been back in several years so wasn't sure what to expect given the changes necessitated by the past few years. It was just as lovely. Rooms are good size & my pre arrival requests were honored without issue. My only issue was I left a note asking housekeeping to \"leave the towels\" as it wasn't necessary to replace them every day but they did. Not a huge deal but as it was a heatwave when I was there & I was taking a morning and evening shower, I could have reused the towels. All in all, I highly recommend the Soho.
Self
10/10
Exceptional
04 Sep 2023
Michael
The Soho Hotel provided the best, most helpful service I have ever experienced at a hotel. I would gladly return.
Leisure Friends
10/10
Exceptional
25 Aug 2023
Shajib
Really appreciate the attention given towards children.
Leisure Family_with_children
10/10
Exceptional
21 Jul 2023
Brian
This is a must go to hotel for anyone wanting to stay in central London. its convenient, comfortable and styled in a manner than makes it feel like home away from home
Leisure Family
10/10
Exceptional
15 Jun 2023
Shafique

Top drawer hotel in London

Fantastic stay as always. Excellent service. Very comfortable rooms.
Partner
10/10
Exceptional
31 May 2023
Moshe
One of the best hotel that i stay around the world
Business Self
10/10
Exceptional
15 May 2023
Samira
Good location, excellent service, comfy, clean and spacious rooms, Great overall
Leisure Partner
10/10
Exceptional
01 May 2023
Jean-marc
Excellent hôtel
Definitely recommend
Leisure Friends
6/10
Pleasant
19 Apr 2023
young
The room lighting was dark! We had to go to the toilet to read
some document. The thermostat controller is really old type, control was very poor. Toilet flush needed mighty push!
I wouldn’t return to this hotel.
Leisure Family
10/10
Exceptional
15 Apr 2023
Nelson
This place is great!
Leisure Friends
10/10
Exceptional
10 Apr 2023
Heather
Very helpful staff. Design of hotel. Very quirky. Very good size of overall hotel felt cosy
Leisure Family
10/10
Exceptional
23 Mar 2023
Ronnen
Fantastic hotel in fantastic area of London

Cannot wait to go back
Leisure Family
10/10
Exceptional
27 Dec 2022
Robin
Lovely hotel with exceptional service. Comfortable room, well designed. Enjoyable bathtub with TV in bathroom. Full minibar with many high end options. Easily walkable to a number of key tourist areas. I cannot compliment the service enough, as they were the best part and really exceptional.
Leisure Partner
10/10
Exceptional
17 Dec 2022
Peter
Second time staying and superb both times. Perfect location, great rooms and staff are exceptional across the board!!

Will be back again soon!
Leisure Self
10/10
Exceptional
14 Dec 2022
David
Great spot
Business_and_leisure Self
10/10
Exceptional
12 Dec 2022
Steven

Fabulous hotel in a top location

Absolutely stunning boutique hotel. Amazing trendy building. The staff are soo helpful and friendly. Had a terrace room - wow So big well appointed and great views from terrace. Good fast WIFI.
Food was very very good. The Refuel restaurant is a great addition to the hotel.
Partner
8/10
Excellent
06 Aug 2022
Nader
Great location in Soho. Excellent suggestions for dining out.
Business_and_leisure Partner
10/10
Exceptional
19 May 2022
Heather
The attention to detail and friendliness of the staff was fantastic. Can’t wait to come back again.

Leisure Partner
10/10
Exceptional
09 May 2022
Davey
This is such a lovely hotel. The staff are amazing and very helpful. The valet parking made the whole arrival super simple! Food / Drinks were great. The room was lovely, with the most comfortable bed. Looking forward to coming back to The Soho Hotel in the future!
Leisure Partner
10/10
Exceptional
23 Feb 2022
Verified traveler
Fantastic stay!!
Business
10/10
Exceptional
06 Feb 2022
Justin

Fantastic Soho

Great to return to the Soho Hotel again and to be welcomed so warmly (it was probably three years ago since we last staid there!)… fabulous hotel- super quiet and comfortable rooms in a hotel that’s right in the middle of where it all happens in Soho!
Partner
10/10
Exceptional
25 Nov 2021
Russel
Incredible property. Excellent service
Leisure Partner
10/10
Exceptional
04 Nov 2021
Alan

Faultless

Just a lovely place right in the centre of things!
Friends_and_family Family
10/10
Exceptional
20 Sep 2021
Natalie

First class stay

First class. Beautiful comfy quiet room. Stunning bathroom. Excellent concierge service. Lovely bar. Great location. Will be returning.
Partner
10/10
Exceptional
26 Aug 2021
Julie

Enjoyable stay

Lovely hotel very clean loved the decor, The staff were all very friendly from concierge, reception and our breakfast waiter. We had eaten at the Covent Garden hotel previous, would recommend this hotel group.
Friends_and_family Friends
10/10
Exceptional
09 Aug 2021
Maria
Great hotel, with quirky design and excellent location. Breakfast was very good too.
Partner
10/10
Exceptional
08 Aug 2021
Verified traveler
Top quality hotel. Everything was excellent!
Leisure
10/10
Exceptional
01 Aug 2021
Michelle

Love it!

Like all the other Firmdale hotels, the Soho is fabulous. Great, friendly service, stunning decor - no fault to find!
10/10
Exceptional
31 Jul 2021
Michaela
Amazing! Nothing was too much trouble and there were lots of little surprise extra touches as it was my husband’s birthday
Partner
10/10
Exceptional
02 Nov 2020
Verified traveler

Luxury break

Great service, the staff went out of their way to make us feel safe, welcome and looked after.
Partner
10/10
Exceptional
20 Sep 2020
Jacqui
As always fabulous - great service and lovely staff

No bad points
Leisure Family

Location & surroundings

The Soho Hotel Firmdale Hotels
4 Richmond Mews, Londres, United Kingdom

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The Soho Hotel Firmdale Hotels

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