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Broadwick Soho

London · United Kingdom

20 Broadwick StreetView location

9.8/10Excellent166 Reviews
Cleanliness10.0/1010.0
Service9.8/109.8
Comfort9.8/109.8
Condition10.0/1010.0
Amenities9.6/109.6
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Room prices, availability, meal plans and cancellation terms are confirmed for your selected dates.

About Broadwick Soho

Located in London (London City Centre), Broadwick Soho is within a 10-minute walk of Piccadilly Circus and Leicester Square. This luxury hotel is 0. 6 mi (1 km) from Oxford Street and 0. 7 mi (1. 1 km) from Trafalgar Square.

Make use of convenient amenities such as complimentary wireless internet access, concierge services, and wedding services. Additional amenities at this Victorian hotel include a banquet hall and bicycle tour information. Featured amenities include complimentary wired internet access, express check-out, and complimentary newspapers in the lobby.

Self parking (subject to charges) is available onsite. Stop by Dear Jackie for lunch, dinner, or brunch, where this restaurant specializes in Italian cuisine, or grab snacks at the coffee shop/cafe. Need to unwind? Take a break with a tasty beverage at one of the 2 bars/lounges.

Full breakfasts are available daily from 7:30 AM to 11:00 AM for a fee. Make yourself at home in one of the 57 guestrooms featuring minibars and espresso makers. Your pillowtop bed comes with down comforters and Frette Italian sheets.

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43-inch Smart televisions with digital programming provide entertainment, while complimentary wireless internet access keeps you connected. Bathrooms feature showers with rainfall showerheads and designer toiletries.

With a stay at Broadwick Soho in London (London City Centre), you'll be a 4-minute walk from Oxford Street and 6 minutes by foot from Piccadilly Circus. This luxury hotel is 0.6 mi (1 km) from Trafalgar Square and 0.7 mi (1.2 km) from The British Museum.

Make yourself at home in one of the 57 guestrooms featuring minibars and espresso makers. Your pillowtop bed comes with down comforters and Frette Italian sheets. 43-inch Smart televisions with digital programming provide entertainment, while complimentary wireless internet access keeps you connected.

Bathrooms feature showers with rainfall showerheads and designer toiletries. Featured amenities include complimentary wired internet access, express check-out, and complimentary newspapers in the lobby. Self parking (subject to charges) is available onsite.

Popular amenities

Free WiFi
Parking available
Dining services
Concierge
Laundry
Entertainment
Non-smoking
Childcare
Business facilities
Banquet facilities
Accessible facilities

Check-in and check-out

Check-in from 3:00 PM
Check-in until anytime
Check-out until 12:00 PM
Minimum check-in age 18

Hotel policies

No cribs (infant beds) available Parking height restrictions apply Guests will receive an email with special check-in instructions Guest will receive an email before arrival 48 hours Professional property host/manager Pets not allowed Service animals are allowed Service animals are exempt from fees/restrictions

Cleaning and safety

Essential Travel
Essential workers only - NO

Important information

  • You need to know
    • The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
    • Parking height restrictions apply.
  • Special Instructions
    Guests will receive an email within 48 hours before arrival with check-in instructions. Front desk staff will greet guests on arrival at the property. Information provided by the property may be translated using automated translation tools.
  • Instructions
    • Extra-person charges may apply and vary depending on property policy
    • Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
    • Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
    • This property accepts credit cards and debit cards; cash is not accepted
    • Safety features at this property include a fire extinguisher
  • Minimal age
    18
  • Optional fees
    • Fee for full breakfast: approximately GBP 9 to 40 for adults, and GBP 5 to 25 for children
    • Secured self parking fee: GBP 65 per day
    • Late check-out is available for a fee (subject to availability)
    • Rollaway bed fee: GBP 90.0 per day
    • Service fee: 5 percent

    The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

  • Spoken Language

    Norwegian

    Hindi

    German

    Russian

    Portuguese

    English

    Latvian

    Italian

    French

    Hungarian

    Spanish

    Arabic

    Polish

    Romanian

Nearby attractions

Oxford Street 0.3 km / 0.2 mi
Regent Street 0.4 km / 0.2 mi
London Palladium Theatre 0.4 km / 0.3 mi
Piccadilly Circus 0.5 km / 0.3 mi
Oxford Circus 0.6 km / 0.4 mi
Piccadilly 0.6 km / 0.4 mi
Leicester Square 0.7 km / 0.4 mi
Bond Street 0.8 km / 0.5 mi
Tottenham Court Road 0.8 km / 0.5 mi
Trafalgar Square 1 km / 0.6 mi
National Gallery 1 km / 0.6 mi
Charing Cross 1.1 km / 0.7 mi
The Strand 1.1 km / 0.7 mi
The British Museum 1.2 km / 0.7 mi
Green Park 1.2 km / 0.7 mi

Hotel facilities & services

Services and fees can vary. Check the selected room details and hotel policies before booking.

  • Total number of rooms: 57
  • hotel
  • Wheelchair-accessible
  • Car parkExtra charge
  • Wired Internet
  • Wi-fi
  • Secure parking
  • Laundry service
  • Multilingual staff
  • Bellboy service
  • Lift access
  • Newspapers
Show 3 more facilities & services
  • Banquet hall
  • Meeting room
  • Breakfast
Upon availability

Room types

These are the hotel's room types, rather than live offers. Choose your travel dates to see available rooms, prices and booking conditions. Check availability

  • JUNIOR SUITE KING SIZE BEDJUNIOR SUITE • KING SIZE BEDJSU.KG

    Photos are not available for this room type.

    Broadwick Soho

    JUNIOR SUITE KING SIZE BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–5 • Adults: max. 5 • Children: max. 3
    Room type
    JUNIOR SUITE
    View / characteristic
    KING SIZE BED

    Adult and child limits apply within the room's total guest limit.

    Room code: JSU.KG

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE LUXURYDOUBLE • LUXURYDBL.LX

    Photos are not available for this room type.

    Broadwick Soho

    DOUBLE LUXURY

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    LUXURY

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.LX

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE SUPERIOR QUEEN BEDDOUBLE • SUPERIOR QUEEN BEDDBL.QN-SU

    Photos are not available for this room type.

    Broadwick Soho

    DOUBLE SUPERIOR QUEEN BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    SUPERIOR QUEEN BED

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.QN-SU

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE QUEEN SIZE BEDDOUBLE • QUEEN SIZE BEDDBL.QN

    Photos are not available for this room type.

    Broadwick Soho

    DOUBLE QUEEN SIZE BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    QUEEN SIZE BED

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.QN

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SUITE TWO BEDSSUITE • TWO BEDSSUI.2B

    Photos are not available for this room type.

    Broadwick Soho

    SUITE TWO BEDS

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–8 • Adults: max. 8 • Children: max. 5
    Room type
    SUITE
    View / characteristic
    TWO BEDS

    Adult and child limits apply within the room's total guest limit.

    Room code: SUI.2B

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • APARTMENT KING SIZE BEDAPARTMENT • KING SIZE BEDAPT.KG

    Photos are not available for this room type.

    Broadwick Soho

    APARTMENT KING SIZE BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–10 • Adults: max. 10 • Children: max. 6
    Room type
    APARTMENT
    View / characteristic
    KING SIZE BED

    Adult and child limits apply within the room's total guest limit.

    Room code: APT.KG

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • SUITE KING SIZE BEDSUITE • KING SIZE BEDSUI.KG

    Photos are not available for this room type.

    Broadwick Soho

    SUITE KING SIZE BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–8 • Adults: max. 8 • Children: max. 5
    Room type
    SUITE
    View / characteristic
    KING SIZE BED

    Adult and child limits apply within the room's total guest limit.

    Room code: SUI.KG

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

  • DOUBLE DELUXE KING BEDDOUBLE • DELUXE KING BEDDBL.DX-KG

    Photos are not available for this room type.

    Broadwick Soho

    DOUBLE DELUXE KING BED

    Room photos

    Photos are not available for this room type.

    Room overview

    Occupancy
    Guests: 1–4 • Adults: max. 4 • Children: max. 3
    Room type
    DOUBLE
    View / characteristic
    DELUXE KING BED

    Adult and child limits apply within the room's total guest limit.

    Room code: DBL.DX-KG

    Limited room details from hotel

    Available rooms, prices and included facilities are confirmed after you choose your dates and rate.

Guest reviews

What other guests saying about Broadwick Soho

9.8
Excellent
166 Reviews
Cleanliness
10.0 /10
Service
9.8 /10
Comfort
9.8 /10
Condition
10.0 /10
Amenities
9.6 /10
50 reviews shown
10/10
Exceptional
18 Jul 2026
Aaron
From super welcoming staff to the finely appointed rooms, amazing turndown and housekeeping service, and the guest priority rooftop bar, nook, and restaurant, we truly felt appreciated as guests and would never hesitate to recommend the hotel. Location is prefect for being near all the action in SOHO, while not being in the thick of it, so it was still quiet in the room at night. We will be back again.
Partner
10/10
Exceptional
16 Jul 2026
Darryl-Ann
Fantastic stay with an upgrade to the penthouse. Everything was beyond perfection. Loved every minute.
Friends_and_family Friends
10/10
Exceptional
11 Jul 2026
Charbel
Great location. Nice rooftop bar.
10/10
Exceptional
28 May 2026
James
Super hotel great roof roof bar
10/10
Exceptional
22 May 2026
Sam
Amazing well put together
8/10
Excellent
19 May 2026
Joshua
We didn’t get any information about what services available in the hotel when we checked in… , front disk girl was not professional in loudly saying .. sir your card was declined… and she was mistaken.. she charged my cards twice.. and they had to refund me.. a gentleman in the front disk was awesome and went the extra mile to help me finding my phone I lost in the taxi
Overall the front disk manager was nice and apologetic
We loved the hotel .. overall and we will come back
10/10
Exceptional
18 May 2026
David
Located in a fun area, the hotel is both boutique and trendy. Please make sure to visit the roof top bar!!

The staff were fantastic.

Thank you
Self
10/10
Exceptional
29 Mar 2026
Francisco
The bar, restaurant, details, staff, service…absolutely everything was great. Would gladly stay here again on my next trip to London.
Partner
10/10
Exceptional
21 Feb 2026
Suki
Great stay, staff were so warm and welcoming especially with our 8 year old son who offered himself up for working in the Flute bar 😂!

Food in Flute and breakfast really stood out and will definitely return!!
Friends_and_family Family
10/10
Exceptional
18 Jan 2026
Rebecca
Spotless room, very friendly staff
Leisure Partner
10/10
Exceptional
01 Dec 2025
Victoria
Fantastic hotel in primo location.
10/10
Exceptional
27 Nov 2025
Allison
Hotel absolutely beautiful, staff very good, service great! Lovely food in Dear Jackiey.
Leisure Partner
10/10
Exceptional
03 Nov 2025
Alexander
Amazing location, and every little detail was thought of. Quality of room was very good, and the turn down service was the best we’ve had everywhere, very thoughtful with everything in the right place for when we returned later that evening. Staff were very friendly and welcoming.
Partner
10/10
Exceptional
03 Nov 2025
Andrew
Had a wonderful stay with my wife. it was great to stay in the heart of Soho in such a beautiful place.
Leisure Partner
10/10
Exceptional
15 Sep 2025
Katarina
The hotel has such an eclectic vibe — every detail feels unique and thoughtfully designed. The interior decor is gorgeous, with a perfect mix of modern touches and creative style. Everywhere you look, there’s something cool to notice.

The staff were super friendly and attentive, always ready to help and just genuinely nice people, which made the whole experience even better.

The amenities are a solid 10/10 — everything felt high-end and well taken care of, which made the stay extra comfortable.

Looking forward to another stay in the future!
Leisure Self
10/10
Exceptional
08 Sep 2025
Enrique
Very good, new and fragrant.
10/10
Exceptional
08 Sep 2025
Neill
Best hotel in Soho!
10/10
Exceptional
05 Sep 2025
Christian
Awesome stay at the Broadwick. First time and will def be back. The design details are stellar. Evident that much thought was put into this property. Staff was great, especially the house keeping.
Friends_and_family Friends
10/10
Exceptional
03 Sep 2025
Jocelyn
The hotel is just gorgeous. Very much a \"more is more\" approach to deco, but in a lovely way. The room was very comfortable and house keeping was a standout. The hotel is located in a lively neighbourhood with tons of restaurant/cafe options. It's also close to great shopping areas such as Carnaby Street and Regent Street. If you're into theatre/musical, most theatres are within walking distance. We would stay at Broadwick Soho again without hesitation.
Leisure Partner
10/10
Exceptional
28 Aug 2025
Earnell
LOVED this cute and unique hotel. Great area. Lovely staff. I will definitely stay here again ☺️
Leisure Friends
10/10
Exceptional
26 Aug 2025
Michael
Fantastic one night stay, rooms were beautiful and the rooftop bar is amazing. All staff were very helpful we would definitely return.
Partner
10/10
Exceptional
23 Aug 2025
Marshall
Beautiful boutique hotel! Marvelous
Business_and_leisure Self
4/10
Poor
10 Aug 2025
Tim
Beautiful hotel but disappointing service with additional service fees added to the bill despite disappointing the experience whilst staying at the hotel.
Leisure Partner
10/10
Exceptional
04 Aug 2025
Joshua
Can’t recommend enough! It’s a vibe!
10/10
Exceptional
24 Jul 2025
Sloane

London Chic

Place to stay in London! Apart from the great location the hotel is stunningly beautiful. Great bar. Super comfortable .
10/10
Exceptional
03 Jul 2025
Emily
The Broadwick Soho is a dream come true. From the minute the pink laquered doors are opened by handsome men in leopard tuxedo jackets you are teansported to another world. Old English Manor meets Disco Decadence. From top to bottom, every detail, every moment, every nook is a maximalust design dream you’ll never want to wake from.
The service, food & drinks were all outstanding.
We cannot wait to stay again!
Leisure Partner
6/10
Pleasant
26 Jun 2025
John
Decoration is amazing. Love how well done rooms are but they are very very small. A large person will have trouble going around. There is no lounge or reading room. So all you get is the restaurant or nook which are loud.
10/10
Exceptional
25 Jun 2025
Verified traveler

Wow!!!!!! Amazing

Amazing hotel. Amazing staff. Amazing room. Amazing service. Amazing food and beverage. I could literally live here.
Partner
10/10
Exceptional
24 Jun 2025
Erik
Favourite hotel in London, by far.
Business_and_leisure Self
10/10
Exceptional
19 Jun 2025
Anton
It was tip-top. Rooftop food was great!
Leisure Partner
8/10
Excellent
10 Jun 2025
Rosemary
We stayed in a luxury room for two nights for a special occasion. We don't usually spend this on hotels but we really enjoyed our stay. The welcome and door staff was very warm. Initially,we were a bit overwhelmed as it seemed quite dark but the atmosphere was all part of the boutique hotel in Soho theming. When we got to our room, it was immaculate with lots of quirky touches and full on theming if animal print etc. the bathroom wasvstar of the show and fully tiled downpour shower was five-star. The bed linen was exceptionally good quality. Apart from the gummy bears and tea/coffee everything in the bar has a price tag though so be informed! Lovely personally written card from the manager to welcome us was a nice touch. Thevtv is framed in a gilt painted old master frame which creates a nice existential conundrum to consider whilst watching TV! We didn't eat in the hotel as we wanted to explore a bit. There are many cafes and breakfast places within 5 minsvwalk of the hotel. Reception staff were very helpful and resolved and issue we had very efficiently. Worth the cost! Felt like being in a movie!
Partner
10/10
Exceptional
09 Jun 2025
Renu
Loved it.
10/10
Exceptional
31 May 2025
Steve

Just perfect

Great hotel, great location for london. Defines the word perfwct
Partner
10/10
Exceptional
19 May 2025
Jeanine
Kevin the concierge was spectacular. I spent my birthday here in 2025 and it was beyond incredible. The staff made my friends and I feel like family. Accomodations were stunning and I left feeling refreshed and renewed.
Leisure Self
10/10
Exceptional
16 May 2025
laura
Wonderful property and wonderful staff. Will stay again.
Leisure Partner
10/10
Exceptional
18 Mar 2025
Erik
Great Service, Great Design, Great Rooms and VERY fun Rooftop Bar!
Leisure Family_with_children
10/10
Exceptional
25 Feb 2025
Rebecca
Amazing Hotel, fantastic decor, great service. Lovely breakfast.
Leisure Family
10/10
Exceptional
15 Feb 2025
kelly
So nice they let us check in early because my daughter wasn't feeling great. Super clean and cute rooms! Loved our stay and will be back!
10/10
Exceptional
09 Feb 2025
Rebecca
Stunning hotel - all the extra little touches didn't go unnoticed- will 100% be coming back
Friends_and_family Family
10/10
Exceptional
26 Jan 2025
Emily

Amazing. Can't wait to return.

Impeccable service, delicious restaurant, gorgeous decor and the most comfortable bed I have ever slept on. Staying at the Broadwick elevated my trip to London and I can't wait to return.
Partner
10/10
Exceptional
28 Dec 2024
LISA
Wonderful, gorgeous rooms that are extremely comfortable and well appointed, in the middle of soho.
Leisure Family
10/10
Exceptional
26 Dec 2024
Natalie

5-star for a reason

Absolutely loved the Broadwick! The location was amazing and close to shops and restaurants, subway stops also convenient. Everything about this hotel is magical, down to every detail especially during the holidays. As my first time in London, I’d 1000% stay here again. The doorman Daniel was truly a fantastic, room service was also very delicious. Only compliant is I added an extra day to stay and had to go re-pay the deposit and get my key card re-assigned even though I was staying in the same room. Was slightly annoying and inconvenient.
Self
10/10
Exceptional
20 Dec 2024
Pamela
Really amazing hotel in a great location.
Leisure Partner
10/10
Exceptional
14 Dec 2024
meredith
This hotel is one the very best hotels, ever. The amenities are beautiful, the staff is exceptional, and the whole experience makes London feel ever more special than it already is. Words cannot express how much I love this hotel. Already booked my next stay.
Business_and_leisure Partner
10/10
Exceptional
09 Dec 2024
Natalie

5-star for a reason!

Absolutely loved staying at the Broadwick Soho. Location was amazing, staff was amazing especially the doorman Daniel (a fellow Canadian!). They truly think of every detail from the incredible room service, to exceptional bar offered in the room, to heated towel racks. My only complaint was that I added an additional night stay and I had to go to lobby to re-program my key card and re-pay a new deposit. I had even called in advance to ensure a seamless process and this still all had to be done which I found a little ridiculous for such a nice 5-star hotel. Otherwise, I would definitely stay here again and the Christmas decorations end of November were beautiful!!
Self
10/10
Exceptional
20 Nov 2024
Lizah
I can’t wait to go back! Amazing interior, staff and restaurant/lounge options both within the hotel and in the area.
Leisure Self
10/10
Exceptional
15 Oct 2024
Cynthia
Staff is warm and friendly. They pay attention to detail. Incredible art and decor throughout the facility. Breakfast was amazing. In room amenities were perfect.
Leisure Friends
10/10
Exceptional
08 Oct 2024
Simon
Amazing hotel, staff and experience. Highly recommended!
Leisure Family
10/10
Exceptional
07 Oct 2024
fred
In the middle of \"All the action\" this new boutique hotel was superior in terms of what it offeredc
Leisure Family
10/10
Exceptional
03 Oct 2024
Christine
Great interior decor, lovely staff and liked the location.
👍

Location & surroundings

Broadwick Soho
20 Broadwick Street, London, United Kingdom

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Broadwick Soho

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